American Honda Reports August Sales: Total Sales Up 59.5 Percent; Acura Sets Monthly Light Truck Record on Record RDX Sales Honda division sales up 57.9 percent, Acura sales up 72.8 percent

TORRANCE, Calif., Sept. 4, 2012 /PRNewswire/ -- American Honda today reported August 2012 U.S. sales of 131,321 units, an increase of 59.5 percent compared with August 2011 (an increase of 53.6 percent based on the daily selling rate*). The Honda Division posted August 2012 sales of 115,675 units, an increase of 57.9 percent compared with August 2011. Acura's U.S. August sales of 15,646 units increased 72.8 percent compared with August 2011.

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Honda
- Honda division posts strong August sales of 115,675, best August sales in two years

- Accord posted its second best sales month of the year at 34,848 units, up 89 percent; Civic sales up 106 percent with 24,897 units sold

- CR-V continues sales success at 23,877 units, up more than 44 percent

- Odyssey sales up more than 61 percent from August 2011, with 12,750 units sold in August

"It's clear that demand for Honda products continues to be strong, and we're on track to post our best yearly sales results in four years," said John Mendel, American Honda executive vice president of sales. "Honda is finishing the summer on a high note, and there's more to come as we build momentum toward the fall launch of the all-new 2013 Accord."

Acura
- RDX sets its 4th-consecutive record sales month with 2,926 units, up 156.9 percent compared to August 2011

- MDX remains the top-selling Acura vehicle with sales of 5,549 units, up 77.5 percent from August 2011

- The TL was Acura's best-selling sedan with sales of 3,201, up 33.2 percent

"Acura sales continue to show great upward momentum, led by our strong light truck lineup," said Jeff Conrad, vice president of Acura sales. "The all-new 2013 Acura RDX is a hit with buyers thanks to its increased comfort, utility and power, along with class-leading fuel economy."

*The daily selling rate (DSR) is calculated with 27 days for August 2012 and 26 days for August 2011. Year-to-date, the DSR is calculated with 205 days for 2012 and 204 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.

For more information about Honda vehicles, please visit www.automobiles.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

 

American Honda Vehicle Sales For August 2012


 

 

Month-to-Date


 

Year-to-Date


 

 

August

August

DSR**

MoM

August

August

DSR**

YoY


 

2012

2011

% Chg.

% Chg.

2012

2011

% Chg.

% Chg.

American Honda Total

131,321

82,321

53.6%

59.5%

949,247

770,265

22.6%

23.2%

   Total Car Sales 

72,577

40,895

70.9%

77.5%

522,992

421,931

23.3%

24.0%

   Total Truck Sales

58,744

41,426

36.6%

41.8%

426,255

348,334

21.8%

22.4%

      Honda Total Car Sales

65,499

36,187

74.3%

81.0%

472,996

382,013

23.2%

23.8%

      Honda Total Truck Sales

50,176

37,080

30.3%

35.3%

374,844

309,116

20.7%

21.3%

      Acura Total Car Sales

7,078

4,708

44.8%

50.3%

49,996

39,918

24.6%

25.2%

      Acura Total Truck Sales

8,568

4,346

89.8%

97.1%

51,411

39,218

30.5%

31.1%

Domestic Car Sales 

64,089

32,782

88.3%

95.5%

453,190

330,074

36.6%

37.3%

   Honda Division

59,155

30,378

87.5%

94.7%

425,186

309,701

36.6%

37.3%

   Acura Division

4,934

2,404

97.6%

105.2%

28,004

20,373

36.8%

37.5%

Domestic Truck Sales 

58,004

38,164

46.4%

52.0%

387,971

322,703

19.6%

20.2%

   Honda Division

49,436

33,818

40.8%

46.2%

336,560

283,485

18.1%

18.7%

   Acura Division

8,568

4,346

89.8%

97.1%

51,411

39,218

30.5%

31.1%

Import Car Sales

8,488

8,113

0.7%

4.6%

69,802

91,857

-24.4%

-24.0%

   Honda Division

6,344

5,809

5.2%

9.2%

47,810

72,312

-34.2%

-33.9%

   Acura Division

2,144

2,304

-10.4%

-6.9%

21,992

19,545

12.0%

12.5%

Import Truck Sales

740

3,262

-78.2%

-77.3%

38,284

25,631

48.6%

49.4%

   Honda Division

740

3,262

-78.2%

-77.3%

38,284

25,631

48.6%

49.4%

MODEL BREAKOUTS BY DIVISION


 

 

 

 

 

 

Honda Division Total

115,675

73,267

52.0%

57.9%

847,840

691,129

22.1%

22.7%

    Fit

5,020

3,959

22.1%

26.8%

33,918

43,234

-21.9%

-21.5%

Memo:  Fit-EV

9

0

0.0%

0.0%

0

0

0.0%

0.0%

   Accord 

34,848

18,439

82.0%

89.0%

218,665

162,375

34.0%

34.7%

   Civic *

24,897

12,083

98.4%

106.0%

212,483

153,660

37.6%

38.3%

     Memo:  Civic Hybrid

579

106

426.0%

446.2%

5,168

2,850

80.4%

81.3%

   S2000

0

0

0.0%

0.0%

0

3

-100.0%

-100.0%

   Insight

341

961

-65.8%

-64.5%

4,801

13,106

-63.5%

-63.4%

   CR-Z

392

745

-49.3%

-47.4%

3,126

9,635

-67.7%

-67.6%

   FCX Clarity

1

0

0.0%

0.0%

3

0

0.0%

0.0%

   Odyssey  

12,750

7,903

55.4%

61.3%

86,459

67,203

28.0%

28.7%

   Crosstour 

2,020

1,422

36.8%

42.1%

12,857

12,940

-1.1%

-0.6%

   Pilot 

10,610

9,825

4.0%

8.0%

75,243

71,397

4.9%

5.4%

   CR-V *

23,877

16,572

38.7%

44.1%

191,113

141,431

34.5%

35.1%

   Element 

0

1,144

-100.0%

-100.0%

3

10,369

-100.0%

-100.0%

   Ridgeline

919

214

313.5%

329.4%

9,169

5,776

58.0%

58.7%

Acura Division Total

15,646

9,054

66.4%

72.8%

101,407

79,136

27.5%

28.1%

   TL 

3,201

2,404

28.2%

33.2%

23,612

20,373

15.3%

15.9%

   TSX

2,103

2,263

-10.5%

-7.1%

21,697

18,609

16.0%

16.6%

     Memo:  TSX Wagon

370

265

34.5%

39.6%

2,736

2,171

25.4%

26.0%

   ILX

1,733

0

0.0%

0.0%

4,392

0

0.0%

0.0%

     Memo:  ILX Hybrid

136

0

0.0%

0.0%

395

0

0.0%

0.0%

   RL

41

41

-3.7%

0.0%

295

936

-68.6%

-68.5%

   MDX 

5,549

3,126

70.9%

77.5%

33,954

28,759

17.5%

18.1%

   ZDX 

93

81

10.6%

14.8%

594

1,133

-47.8%

-47.6%

   RDX  

2,926

1,139

147.4%

156.9%

16,863

9,326

79.9%

80.8%

Selling Days

27

26


 

 

205

204


 

 

   *  Honda and Acura vehicles are made of domestic & global sourced parts.


 

 

 **  Daily Selling Rate


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Month-to-Date


 

Year-to-Date


 

 

August

August

DSR**

MoM

August

August

DSR**

YoY


 

2012

2011

% Chg.

% Chg.

2012

2011

% Chg.

% Chg.


 

 

 

 

 

 

 

 

 

Hybrid

1,448

1,812

-23.0%

-20.1%

13,490

25,591

-47.5%

-47.29%

 

SOURCE American Honda Motor Co., Inc.




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