American Honda Reports August Sales: Total Sales Up 59.5 Percent; Acura Sets Monthly Light Truck Record on Record RDX Sales

Honda division sales up 57.9 percent, Acura sales up 72.8 percent

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Sep 04, 2012, 12:49 ET

TORRANCE, Calif., Sept. 4, 2012 /PRNewswire/ -- American Honda today reported August 2012 U.S. sales of 131,321 units, an increase of 59.5 percent compared with August 2011 (an increase of 53.6 percent based on the daily selling rate*). The Honda Division posted August 2012 sales of 115,675 units, an increase of 57.9 percent compared with August 2011. Acura's U.S. August sales of 15,646 units increased 72.8 percent compared with August 2011.

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Honda
- Honda division posts strong August sales of 115,675, best August sales in two years

- Accord posted its second best sales month of the year at 34,848 units, up 89 percent; Civic sales up 106 percent with 24,897 units sold

- CR-V continues sales success at 23,877 units, up more than 44 percent

- Odyssey sales up more than 61 percent from August 2011, with 12,750 units sold in August

"It's clear that demand for Honda products continues to be strong, and we're on track to post our best yearly sales results in four years," said John Mendel, American Honda executive vice president of sales. "Honda is finishing the summer on a high note, and there's more to come as we build momentum toward the fall launch of the all-new 2013 Accord."

Acura
- RDX sets its 4th-consecutive record sales month with 2,926 units, up 156.9 percent compared to August 2011

- MDX remains the top-selling Acura vehicle with sales of 5,549 units, up 77.5 percent from August 2011

- The TL was Acura's best-selling sedan with sales of 3,201, up 33.2 percent

"Acura sales continue to show great upward momentum, led by our strong light truck lineup," said Jeff Conrad, vice president of Acura sales. "The all-new 2013 Acura RDX is a hit with buyers thanks to its increased comfort, utility and power, along with class-leading fuel economy."

*The daily selling rate (DSR) is calculated with 27 days for August 2012 and 26 days for August 2011. Year-to-date, the DSR is calculated with 205 days for 2012 and 204 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.

For more information about Honda vehicles, please visit www.automobiles.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

American Honda Vehicle Sales For August 2012

	Month-to-Date				Year-to-Date
	August	August	DSR**	MoM	August	August	DSR**	YoY
	2012	2011	% Chg.	% Chg.	2012	2011	% Chg.	% Chg.
American Honda Total	131,321	82,321	53.6%	59.5%	949,247	770,265	22.6%	23.2%
Total Car Sales	72,577	40,895	70.9%	77.5%	522,992	421,931	23.3%	24.0%
Total Truck Sales	58,744	41,426	36.6%	41.8%	426,255	348,334	21.8%	22.4%
Honda Total Car Sales	65,499	36,187	74.3%	81.0%	472,996	382,013	23.2%	23.8%
Honda Total Truck Sales	50,176	37,080	30.3%	35.3%	374,844	309,116	20.7%	21.3%
Acura Total Car Sales	7,078	4,708	44.8%	50.3%	49,996	39,918	24.6%	25.2%
Acura Total Truck Sales	8,568	4,346	89.8%	97.1%	51,411	39,218	30.5%	31.1%
Domestic Car Sales	64,089	32,782	88.3%	95.5%	453,190	330,074	36.6%	37.3%
Honda Division	59,155	30,378	87.5%	94.7%	425,186	309,701	36.6%	37.3%
Acura Division	4,934	2,404	97.6%	105.2%	28,004	20,373	36.8%	37.5%
Domestic Truck Sales	58,004	38,164	46.4%	52.0%	387,971	322,703	19.6%	20.2%
Honda Division	49,436	33,818	40.8%	46.2%	336,560	283,485	18.1%	18.7%
Acura Division	8,568	4,346	89.8%	97.1%	51,411	39,218	30.5%	31.1%
Import Car Sales	8,488	8,113	0.7%	4.6%	69,802	91,857	-24.4%	-24.0%
Honda Division	6,344	5,809	5.2%	9.2%	47,810	72,312	-34.2%	-33.9%
Acura Division	2,144	2,304	-10.4%	-6.9%	21,992	19,545	12.0%	12.5%
Import Truck Sales	740	3,262	-78.2%	-77.3%	38,284	25,631	48.6%	49.4%
Honda Division	740	3,262	-78.2%	-77.3%	38,284	25,631	48.6%	49.4%
MODEL BREAKOUTS BY DIVISION
Honda Division Total	115,675	73,267	52.0%	57.9%	847,840	691,129	22.1%	22.7%
Fit	5,020	3,959	22.1%	26.8%	33,918	43,234	-21.9%	-21.5%
Memo: Fit-EV	9	0	0.0%	0.0%	0	0	0.0%	0.0%
Accord	34,848	18,439	82.0%	89.0%	218,665	162,375	34.0%	34.7%
Civic *	24,897	12,083	98.4%	106.0%	212,483	153,660	37.6%	38.3%
Memo: Civic Hybrid	579	106	426.0%	446.2%	5,168	2,850	80.4%	81.3%
S2000	0	0	0.0%	0.0%	0	3	-100.0%	-100.0%
Insight	341	961	-65.8%	-64.5%	4,801	13,106	-63.5%	-63.4%
CR-Z	392	745	-49.3%	-47.4%	3,126	9,635	-67.7%	-67.6%
FCX Clarity	1	0	0.0%	0.0%	3	0	0.0%	0.0%
Odyssey	12,750	7,903	55.4%	61.3%	86,459	67,203	28.0%	28.7%
Crosstour	2,020	1,422	36.8%	42.1%	12,857	12,940	-1.1%	-0.6%
Pilot	10,610	9,825	4.0%	8.0%	75,243	71,397	4.9%	5.4%
CR-V *	23,877	16,572	38.7%	44.1%	191,113	141,431	34.5%	35.1%
Element	0	1,144	-100.0%	-100.0%	3	10,369	-100.0%	-100.0%
Ridgeline	919	214	313.5%	329.4%	9,169	5,776	58.0%	58.7%
Acura Division Total	15,646	9,054	66.4%	72.8%	101,407	79,136	27.5%	28.1%
TL	3,201	2,404	28.2%	33.2%	23,612	20,373	15.3%	15.9%
TSX	2,103	2,263	-10.5%	-7.1%	21,697	18,609	16.0%	16.6%
Memo: TSX Wagon	370	265	34.5%	39.6%	2,736	2,171	25.4%	26.0%
ILX	1,733	0	0.0%	0.0%	4,392	0	0.0%	0.0%
Memo: ILX Hybrid	136	0	0.0%	0.0%	395	0	0.0%	0.0%
RL	41	41	-3.7%	0.0%	295	936	-68.6%	-68.5%
MDX	5,549	3,126	70.9%	77.5%	33,954	28,759	17.5%	18.1%
ZDX	93	81	10.6%	14.8%	594	1,133	-47.8%	-47.6%
RDX	2,926	1,139	147.4%	156.9%	16,863	9,326	79.9%	80.8%
Selling Days	27	26			205	204
* Honda and Acura vehicles are made of domestic & global sourced parts.
** Daily Selling Rate

	Month-to-Date				Year-to-Date
	August	August	DSR**	MoM	August	August	DSR**	YoY
	2012	2011	% Chg.	% Chg.	2012	2011	% Chg.	% Chg.

Hybrid	1,448	1,812	-23.0%	-20.1%	13,490	25,591	-47.5%	-47.29%