American Honda Reports December Sales Fit sets new monthly sales record; Odyssey and Pilot sales also increase

TORRANCE, Calif., Jan. 4, 2012 /PRNewswire/ -- American Honda Motor Co., Inc., today reported December monthly new-vehicle sales of 105,230, a decrease of 18.8 percent on a daily selling-rate* basis. American Honda's 2011 annual vehicle sales totaled 1,147,285, a decrease of 7.1 percent compared to 2010.

(Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO)

The Honda Division's December monthly sales of 92,101 represented a decrease of 19.3 percent compared to 2010. Honda Division's 2011 annual sales of 1,023,986 decreased 6.9 percent compared to 2010. The three top-selling Honda models for 2011 were Accord, 235,625; Civic, 221,235; and CR-V, 218,373.

"As we eagerly close one of the most challenging years American Honda has weathered, we are well-positioned for a strong 2012," said John Mendel, American Honda executive vice president of sales. "Although we still had low inventory in December, our production levels are now back to normal. The new year brings the promise of positive momentum with the all-new CR-V now on sale and a concept version of the ninth-generation 2013 Honda Accord Coupe to be unveiled next week at the North American International Auto Show."

Monthly Odyssey sales increased by 13.2 percent to 11,489, and Pilot sales increased 12.6 percent to 11,641. Additional models with monthly sales gains included Fit, up 5.7 percent to 5,138, setting a new December sales record, and Ridgeline with a sales increase of 21.2 percent to 1,468.

The Acura Division's year-end sales totaled 123,299, down 8.0 percent compared to 2010 results. December Acura sales totaled 13,129, a decrease of 15.2 percent. The MDX led the division with annual sales of 43,271, followed by the TL with sales of 31,237 and the TSX with sales of 30,935.

*The annual Daily Selling Rate (DSR) is calculated with 307 days for 2011 and 306 days for 2010. December 2011 and December 2010 both included 27 selling days. All percentages represent DSR.

For more information about Honda vehicles, please visit www.automobiles.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

 

American Honda Vehicle Sales For December 2011

 

Month-to-Date

Year-to-Date

 

December

December

DSR**

December

December

DSR**

 

2011

2010

% Chg.

2011

2010

% Chg.

American Honda Total

105,230

129,616

-18.8%

1,147,285

1,230,480

-7.1%

   Total Car Sales 

51,485

72,905

-29.4%

606,249

691,577

-12.6%

   Total Truck Sales

53,745

56,711

-5.2%

541,036

538,903

0.1%

      Honda Total Car Sales

44,606

65,096

-31.5%

542,981

623,415

-13.2%

      Honda Total Truck Sales

47,495

49,031

-3.1%

481,005

473,459

1.3%

      Acura Total Car Sales

6,879

7,809

-11.9%

63,268

68,162

-7.5%

      Acura Total Truck Sales

6,250

7,680

-18.6%

60,031

65,444

-8.6%

Domestic Car Sales *

39,700

60,081

-33.9%

477,697

569,291

-16.4%

   Honda Division

36,417

56,806

-35.9%

446,460

535,242

-16.9%

   Acura Division

3,283

3,275

0.2%

31,237

34,049

-8.6%

Domestic Truck Sales *

48,132

50,457

-4.6%

498,259

501,523

-1.0%

   Honda Division

41,882

42,777

-2.1%

438,228

436,079

0.2%

   Acura Division

6,250

7,680

-18.6%

60,031

65,444

-8.6%

Import Car Sales

11,785

12,824

-8.1%

128,552

122,286

4.8%

   Honda Division

8,189

8,290

-1.2%

96,521

88,173

9.1%

   Acura Division

3,596

4,534

-20.7%

32,031

34,113

-6.4%

Import Truck Sales

5,613

6,254

-10.2%

42,777

37,380

14.1%

   Honda Division

5,613

6,254

-10.2%

42,777

37,380

14.1%

MODEL BREAKOUTS BY DIVISION

 

 

 

 

 

 

Honda Division Total

92,101

114,127

-19.3%

1,023,986

1,096,874

-6.9%

    Fit

5,138

4,860

5.7%

59,235

54,354

8.6%

   Accord 

17,667

29,457

-40.0%

235,625

282,530

-16.9%

   Civic *

20,545

28,263

-27.3%

221,235

260,218

-15.3%

     Memo:  Civic Hybrid

565

906

-37.6%

4,703

7,336

-36.1%

   S2000

2

0

 

5

85

-94.1%

   Insight

690

1,637

-57.8%

15,549

20,962

-26.1%

   CR-Z

564

876

-35.6%

11,330

5,249

115.1%

   FCX Clarity

0

3

-100.0%

2

17

-88.3%

   Odyssey  

11,489

10,147

13.2%

107,068

108,182

-1.4%

   Crosstour 

1,295

2,924

-55.7%

17,974

28,851

-37.9%

   Pilot 

11,641

10,337

12.6%

116,297

102,323

13.3%

   CR-V *

21,586

23,125

-6.7%

218,373

203,714

6.8%

   Element 

16

1,287

-98.8%

11,534

14,247

-19.3%

   Ridgeline

1,468

1,211

21.2%

9,759

16,142

-39.7%

Acura Division Total

13,129

15,489

-15.2%

123,299

133,606

-8.0%

   TL 

3,283

3,275

0.2%

31,237

34,049

-8.6%

   TSX

3,546

4,393

-19.3%

30,935

32,076

-3.9%

     Memo:  TSX Wagon

295

126

134.1%

3,210

126

2439.3%

   RL

50

141

-64.5%

1,096

2,037

-46.4%

   MDX 

4,588

5,887

-22.1%

43,271

47,210

-8.6%

   ZDX 

86

253

-66.0%

1,564

3,259

-52.2%

   RDX  

1,576

1,540

2.3%

15,196

14,975

1.1%

Selling Days

27

27

 

307

306

 

   *  Honda and Acura vehicles are made of domestic & global sourced parts.

 

 

 

  **  Daily Selling Rate

 

 

SOURCE American Honda Motor Co., Inc.



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