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      American Honda Reports October Sales: Double-Digit Accord Gains Fueled by All-New Model; Acura RDX Sets Record, Up 62 Percent

      Honda Division sales up 8.7 percent, Acura sales up 9.4 percent

      Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc.) (PRNewsFoto/) (PRNewsFoto/)

      News provided by

      American Honda Motor Co., Inc.; Acura

      Nov 01, 2012, 01:02 ET

      Share this article

      Share this article


      TORRANCE, Calif., Nov. 1, 2012 /PRNewswire/ -- American Honda today reported October 2012 U.S. sales of 106,973 units, an increase of 8.8 percent compared with October 2011. The Honda Division posted October 2012 sales of 94,810 units, an increase of 8.7 percent compared with October 2011. Acura U.S. October sales of 12,163 units increased 9.4 percent compared with October 2011.

      (Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO)

      Honda
      - Accord leads all Honda vehicles in October with sales of 28,349 units, posting a 25-percent gain compared to the year prior, as production of all-new 2013 Accord has ramped up

      - Civic gains 27 percent compared with October 2011 with sales of 20,687 units

      - CR-V, Crosstour, Ridgeline and Fit all post October sales gains

      "The strong momentum of Honda sales continues despite the end-of-month timing of Hurricane Sandy, but our chief concern right now is with those who have been impacted by this devastating natural disaster," said John Mendel, American Honda executive vice president of Sales. "With sales of the all-new Accord building each month, we look forward to Honda's solid end-of-year finish."

      Acura
      - RDX sets its sixth-consecutive monthly sales record with 2,659 units, up 62 percent compared with October 2011 and is on track for an all-time annual sales mark

      - MDX and RDX combine to set new October light-truck sales record of 6,476 units, up 18 percent from October 2011

      "Acura's one-two punch of luxury performance SUVs is obviously resonating with consumers, with new October records set for both RDX and our truck lineup," said Jeff Conrad, vice president of Acura Sales. "With our sedan lineup growing stronger via the new ILX and the upcoming debut of the all-new Acura RLX, Acura continues to gain momentum."

      The daily selling rate (DSR) is calculated with 26 days for October 2012 and 26 days for October 2011. Year-to-date, the DSR is calculated with 256 days for 2012 and 255 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.

      For more information about Honda vehicles, please visit www.automobiles.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

      American Honda Vehicle Sales For October 2012


      Month-to-Date

      Year-to-Date


      October

      October

      DSR**

      MoM

      October

      October

      DSR**

      YoY


      2012

      2011

      % Chg.

      % Chg.

      2012

      2011

      % Chg.

      % Chg.

      American Honda Total

      106,973

      98,333

      8.8%

      8.8%

      1,173,431

      958,130

      22.0%

      22.5%

         Total Car Sales 

      58,993

      48,027

      22.8%

      22.8%

      644,642

      513,767

      25.0%

      25.5%

         Total Truck Sales

      47,980

      50,306

      -4.6%

      -4.6%

      528,789

      444,363

      18.5%

      19.0%

            Honda Total Car Sales

      53,306

      42,366

      25.8%

      25.8%

      582,271

      462,526

      25.4%

      25.9%

            Honda Total Truck Sales

      41,504

      44,852

      -7.5%

      -7.5%

      463,224

      395,343

      16.7%

      17.2%

            Acura Total Car Sales

      5,687

      5,661

      0.5%

      0.5%

      62,371

      51,241

      21.2%

      21.7%

            Acura Total Truck Sales

      6,476

      5,454

      18.7%

      18.7%

      65,565

      49,020

      33.2%

      33.8%

      Domestic Car Sales 

      52,474

      40,876

      28.4%

      28.4%

      560,846

      405,506

      37.8%

      38.3%

         Honda Division

      48,385

      38,214

      26.6%

      26.6%

      523,780

      379,964

      37.3%

      37.8%

         Acura Division

      4,089

      2,662

      53.6%

      53.6%

      37,066

      25,542

      44.6%

      45.1%

      Domestic Truck Sales 

      47,798

      46,593

      2.6%

      2.6%

      489,941

      409,922

      19.1%

      19.5%

         Honda Division

      41,322

      41,139

      0.4%

      0.4%

      424,376

      360,902

      17.1%

      17.6%

         Acura Division

      6,476

      5,454

      18.7%

      18.7%

      65,565

      49,020

      33.2%

      33.8%

      Import Car Sales

      6,519

      7,151

      -8.8%

      -8.8%

      83,796

      108,261

      -22.9%

      -22.6%

         Honda Division

      4,921

      4,152

      18.5%

      18.5%

      58,491

      82,562

      -29.4%

      -29.2%

         Acura Division

      1,598

      2,999

      -46.7%

      -46.7%

      25,305

      25,699

      -1.9%

      -1.5%

      Import Truck Sales

      182

      3,713

      -95.1%

      -95.1%

      38,848

      34,441

      12.4%

      12.8%

         Honda Division

      182

      3,713

      -95.1%

      -95.1%

      38,848

      34,441

      12.4%

      12.8%

      MODEL BREAKOUTS BY DIVISION








      Honda Division Total

      94,810

      87,218

      8.7%

      8.7%

      1,045,495

      857,869

      21.4%

      21.9%

          Fit

      3,773

      2,822

      33.7%

      33.7%

      42,351

      50,790

      -16.9%

      -16.6%

      Memo:  Fit-EV

      16

      0

      0.0%

      0.0%

      0

      0

      0.0%

      0.0%

         Accord 

      28,349

      22,589

      25.5%

      25.5%

      276,196

      203,603

      35.1%

      35.7%

         Civic *

      20,687

      16,173

      27.9%

      27.9%

      254,716

      183,557

      38.2%

      38.8%

           Memo:  Civic Hybrid

      453

      480

      -5.6%

      -5.6%

      6,114

      3,635

      67.5%

      68.2%

         S2000

      0

      0

      0.0%

      0.0%

      0

      3

      -100.0%

      -100.0%

         Insight

      251

      492

      -49.0%

      -49.0%

      5,298

      14,110

      -62.6%

      -62.5%

         CR-Z

      244

      289

      -15.6%

      -15.6%

      3,705

      10,461

      -64.7%

      -64.6%

         FCX Clarity

      2

      1

      100.0%

      100.0%

      5

      2

      149.0%

      150.0%

         Odyssey  

      9,712

      10,415

      -6.7%

      -6.7%

      107,536

      86,436

      23.9%

      24.4%

         Crosstour 

      1,763

      1,478

      19.3%

      19.3%

      16,758

      15,566

      7.2%

      7.7%

         Pilot 

      8,828

      12,466

      -29.2%

      -29.2%

      94,116

      94,169

      -0.4%

      -0.1%

         CR-V *

      20,205

      19,326

      4.5%

      4.5%

      233,586

      180,361

      29.0%

      29.5%

         Element 

      0

      287

      -100.0%

      -100.0%

      3

      11,455

      -100.0%

      -100.0%

         Ridgeline

      996

      880

      13.2%

      13.2%

      11,225

      7,356

      52.0%

      52.6%

      Acura Division Total

      12,163

      11,115

      9.4%

      9.4%

      127,936

      100,261

      27.1%

      27.6%

         TL 

      2,560

      2,662

      -3.8%

      -3.8%

      29,408

      25,542

      14.7%

      15.1%

         TSX

      1,577

      2,977

      -47.0%

      -47.0%

      24,955

      24,698

      0.6%

      1.0%

           Memo:  TSX Wagon

      392

      259

      51.4%

      51.4%

      3,436

      2,691

      27.2%

      27.7%

         ILX

      1,529

      0

      0.0%

      0.0%

      7,658

      0

      0.0%

      0.0%

           Memo:  ILX Hybrid

      144

      0

      0.0%

      0.0%

      679

      0

      0.0%

      0.0%

         RL

      21

      22

      -4.5%

      -4.5%

      350

      1,001

      -65.2%

      -65.0%

         MDX 

      3,771

      3,691

      2.2%

      2.2%

      42,417

      35,375

      19.4%

      19.9%

         ZDX 

      46

      131

      -64.9%

      -64.9%

      688

      1,351

      -49.3%

      -49.1%

         RDX  

      2,659

      1,632

      62.9%

      62.9%

      22,460

      12,294

      82.0%

      82.7%

      Selling Days

      26

      26



      256

      255



         *  Honda and Acura vehicles are made of domestic & global sourced parts.





       **  Daily Selling Rate














      Month-to-Date

      Year-to-Date


      October

      October

      DSR**

      MoM

      October

      October

      DSR**

      YoY


      2012

      2011

      % Chg.

      % Chg.

      2012

      2011

      % Chg.

      % Chg.










      Hybrid

      1,092

      1,261

      -13.4%

      -13.4%

      15,796

      28,206

      -44.2%

      -44.00%










      SOURCE American Honda Motor Co., Inc.; Acura

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