American Honda Reports September Sales: Accord 56-Percent Gain Fuels Honda Sales Surge; Acura RDX Sales Up More Than 119 Percent

Honda Division sales up 29.3 percent, Acura sales up 43.5 percent

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Oct 02, 2012, 02:27 ET

TORRANCE, Calif., Oct. 2, 2012 /PRNewswire/ -- American Honda today reported September 2012 U.S. sales of 117,211 units, an increase of 30.9 percent compared with September 2011. The Honda Division posted September 2012 sales of 102,845 units, an increase of 29.3 percent compared with September 2011. Acura's U.S. September sales of 14,366 units increased 43.5 percent compared with September 2011.

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Honda
- Accord leads all Honda vehicles in September with 29,182 in sales posting a 56.6-percent gain compared to the year prior

- Civic gains 57.0 percent compared with September 2011 with 21,546 in sales

- CR-V sets a new September record with sales of 22,268, up 13.6 percent

"The all-new 2013 Accord hit dealerships in mid-September and our dealers are already seeing a significant increase in customer traffic surrounding the new model," said John Mendel, American Honda executive vice president of sales. "Combined with the strength of key models such as Civic, CR-V and Odyssey, Honda is once again firing on all cylinders as we enter fall."

Acura
- RDX sets its 5th-consecutive record sales month with 2,938 units, up 119.9 percent compared to September 2011

- MDX retains the top-selling Acura title with sales of 4,692 units, up more than 60.4 percent from September 2011

- TL sedan sales up 29.1 percent from last year with 3,236 in monthly sales

"Acura's core models of TL and MDX continue as a driving force for the brand," said Jeff Conrad, vice president of Acura sales. "Now, we have new products such as RDX setting monthly sales records and the ILX continuing to carve out a foothold as the gateway to our lineup."

The daily selling rate (DSR) is calculated with 25 days for September 2012 and 25 days for September 2011. Year-to-date, the DSR is calculated with 230 days for 2012 and 229 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.

For more information about Honda vehicles, please visit www.automobiles.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

American Honda Vehicle Sales For September 2012
	Month-to-Date				Year-to-Date
	September	September	DSR**	MoM	September	September	DSR**	YoY
	2012	2011	% Chg.	% Chg.	2012	2011	% Chg.	% Chg.
American Honda Total	117,211	89,532	30.9%	30.9%	1,066,458	859,797	23.5%	24.0%
Total Car Sales	62,657	43,809	43.0%	43.0%	585,649	465,740	25.2%	25.7%
Total Truck Sales	54,554	45,723	19.3%	19.3%	480,809	394,057	21.5%	22.0%
Honda Total Car Sales	55,969	38,147	46.7%	46.7%	528,965	420,160	25.3%	25.9%
Honda Total Truck Sales	46,876	41,375	13.3%	13.3%	421,720	350,491	19.8%	20.3%
Acura Total Car Sales	6,688	5,662	18.1%	18.1%	56,684	45,580	23.8%	24.4%
Acura Total Truck Sales	7,678	4,348	76.6%	76.6%	59,089	43,566	35.0%	35.6%
Domestic Car Sales	55,182	34,556	59.7%	59.7%	508,372	364,630	38.8%	39.4%
Honda Division	50,209	32,049	56.7%	56.7%	475,395	341,750	38.5%	39.1%
Acura Division	4,973	2,507	98.4%	98.4%	32,977	22,880	43.5%	44.1%
Domestic Truck Sales	54,172	40,626	33.3%	33.3%	442,143	363,329	21.2%	21.7%
Honda Division	46,494	36,278	28.2%	28.2%	383,054	319,763	19.3%	19.8%
Acura Division	7,678	4,348	76.6%	76.6%	59,089	43,566	35.0%	35.6%
Import Car Sales	7,475	9,253	-19.2%	-19.2%	77,277	101,110	-23.9%	-23.6%
Honda Division	5,760	6,098	-5.5%	-5.5%	53,570	78,410	-32.0%	-31.7%
Acura Division	1,715	3,155	-45.6%	-45.6%	23,707	22,700	4.0%	4.4%
Import Truck Sales	382	5,097	-92.5%	-92.5%	38,666	30,728	25.3%	25.8%
Honda Division	382	5,097	-92.5%	-92.5%	38,666	30,728	25.3%	25.8%
MODEL BREAKOUTS BY DIVISION
Honda Division Total	102,845	79,522	29.3%	29.3%	950,685	770,651	22.8%	23.4%
Fit	4,660	4,734	-1.6%	-1.6%	38,578	47,968	-19.9%	-19.6%
Memo: Fit-EV	16	0	0.0%	0.0%	0	0	0.0%	0.0%
Accord	29,182	18,639	56.6%	56.6%	247,847	181,014	36.3%	36.9%
Memo: Accord Hybrid	0	0	0.0%	0.0%	0	0	0.0%	0.0%
Civic *	21,546	13,724	57.0%	57.0%	234,029	167,384	39.2%	39.8%
Memo: Civic Hybrid	493	305	61.6%	61.6%	5,661	3,155	78.6%	79.4%
S2000	0	0	0.0%	0.0%	0	3	-100.0%	-100.0%
Insight	246	512	-52.0%	-52.0%	5,047	13,618	-63.1%	-62.9%
CR-Z	335	537	-37.6%	-37.6%	3,461	10,172	-66.1%	-66.0%
FCX Clarity	0	1	-100.0%	-100.0%	3	1	198.7%	200.0%
Odyssey	11,365	8,818	28.9%	28.9%	97,824	76,021	28.1%	28.7%
Crosstour	2,138	1,148	86.2%	86.2%	14,995	14,088	6.0%	6.4%
Pilot	10,045	10,306	-2.5%	-2.5%	85,288	81,703	3.9%	4.4%
CR-V *	22,268	19,604	13.6%	13.6%	213,381	161,035	31.9%	32.5%
Element	0	799	-100.0%	-100.0%	3	11,168	-100.0%	-100.0%
Ridgeline	1,060	700	51.4%	51.4%	10,229	6,476	57.3%	58.0%
Acura Division Total	14,366	10,010	43.5%	43.5%	115,773	89,146	29.3%	29.9%
TL	3,236	2,507	29.1%	29.1%	26,848	22,880	16.8%	17.3%
TSX	1,681	3,112	-46.0%	-46.0%	23,378	21,721	7.2%	7.6%
Memo: TSX Wagon	308	261	18.0%	18.0%	3,044	2,432	24.6%	25.2%
ILX	1,737	0	0.0%	0.0%	6,129	0	0.0%	0.0%
Memo: ILX Hybrid	140	0	0.0%	0.0%	535	0	0.0%	0.0%
RL	34	43	-20.9%	-20.9%	329	979	-66.5%	-66.4%
MDX	4,692	2,925	60.4%	60.4%	38,646	31,684	21.4%	22.0%
ZDX	48	87	-44.8%	-44.8%	642	1,220	-47.6%	-47.4%
RDX	2,938	1,336	119.9%	119.9%	19,801	10,662	84.9%	85.7%
Selling Days	25	25			230	229
* Honda and Acura vehicles are made of domestic & global sourced parts.
** Daily Selling Rate

	Month-to-Date				Year-to-Date
	September	September	DSR**	MoM	September	September	DSR**	YoY
	2012	2011	% Chg.	% Chg.	2012	2011	% Chg.	% Chg.

Hybrid	1,214	1,354	-10.3%	-10.3%	14,704	26,945	-45.7%	-45.4%