PHOENIX, Sept. 28, 2016 /PRNewswire/ -- Ampsy and bluemedia today announced a strategic partnership, which unites the two Phoenix-based companies in delivering best-in-class hyperlocal visualization and analytics technology to the $7 billion Out-of-Home (OOH) advertising and media industry.
Ampsy is a worldwide leader in the delivery of hyperlocal social content aggregation, visualization & analytics to brands, agencies and venues. Through a proprietary geo-fencing engine, Ampsy aggregates, displays and analyzes social content shared anywhere in the world in real-time, giving its clients deep insights into the content and people driving the social conversation around their brands at specific events and locations.
"We've quickly established Ampsy as a leading platform for hyperlocal social media aggregation, display and analytics in the live entertainment industry. We've powered campaigns for some of the most recognizable brands and personalities in the world – Jimmy Kimmel Live, American Idols Tour, Britney Spears, Red Bull, Maria Sharapova, and AC/DC, to name a few," said Jeremy Gocke, Founder and CEO of Ampsy.
Based in Tempe, AZ, bluemedia is the national signage firm behind the design, printing, fabrication, and installation of the biggest events in the world, including the Super Bowl, MLB All-Star Game, NFL Kickoff, VISA World Cup and more. "We're focused on delivering the best experience possible for our clients and their customers," said Darren Wilson, bluemedia President. "With Ampsy's proprietary technology, we can help our customers understand what their fans want and how to better mold the guest experience."
Under terms of the partnership, Ampsy will provide bluemedia and its clients detailed analytics on fans who share social content in-and-around events and activations of bluemedia clients. Nearly 80% of social content shared at events is missing a hashtag or handle, historically making it impossible to capture and analyze that content. Ampsy's ability to capture content using geo-coordinates enables its clients to surface and understand content and influencers in real-time at their events or locations, solving a major leakage issue for brands, venues and event producers.
The companies will roll out the integrated technology and service throughout the year to major brands and organizations in sports, entertainment and lifestyle.
Ampsy is a worldwide leader in the delivery of hyper-local social content aggregation, visualization & analytics to brands, agencies and venues. Ampsy is based in Scottsdale, AZ with a satellite office in Los Angeles, and is a startup-in-residence at The Armory Incubator. Ampsy is backed by prominent investors including Exponential Partners, Scout Ventures, Hivers & Strivers, former Amazon CIO Rick Dalzell, and several other angels.
bluemedia is the national leader of signage and décor for the biggest events in the world. Our foundation of technology, design, execution, and commitment to Make It Perfect™ gives us the creativity and experience to achieve what others deem impossible. Meet our team, check out our recent work and learn more at bluemedia.com.
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