An over-automated recruitment process leaves candidates frustrated and missing personal connections, finds Randstad US study

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Aug 03, 2017, 08:00 ET

ATLANTA, Aug. 3, 2017 /PRNewswire/ -- Randstad US today announced the findings of a new study examining job seekers' perceptions, attitudes and expectations of the job search process. According to the data, while most candidates find value in technology, they are frustrated when it supersedes the human aspect of the process. In fact, 82 percent of respondents agree they are often frustrated with an overly automated job search experience.

Respondents weighed in on the specific role technology should play during the job search process:

95 percent of workers agree technology should be used to aid the recruitment experience, not replace it.
87 percent of respondents agree technology has made the job search process more impersonal.

"The findings reinforce what we've believed for quite some time, that successful talent acquisition lies at the intersection between technology and human touch," said Linda Galipeau, CEO Randstad North America. "By leveraging emerging technologies, we are able to deliver on our clients' and candidates' expectations in a predominately digital world, but with more freedom to focus on the human connection. If done correctly, the right combination of personal interaction with the power of today's intelligent machines can create an experience that is inherently more human."

Ideal candidate experience leverages innovative technology, but puts human interaction first
New, digital HR solutions and tools drastically change the way people connect to jobs, offering a seamless digital experience that is becoming the price of entry for employers. Randstad's survey found 82 percent of workers agree the ideal interaction with a company is one where innovative technologies are behind the scenes and second to personal, human interaction.

In fact, in working with staffing or recruitment firms, candidates named "a company that uses innovative technologies to find me jobs, but puts human interaction first as a priority," as the most appealing.

Human interaction drives positive impressions of potential employers
Job seekers have become increasingly savvy about what makes a great candidate experience and what leaves them with a less-than-favorable impression. The study findings reinforce anecdotal evidence from Randstad's recruiters, who have witnessed candidates' desire for greater human interaction, despite their self-reported belief that technology has made the job search process more effective.

For example, beyond the overall job offer, the top two aspects of the respondents' last job search that contributed to a positive impression of a potential employer centered on personal interaction. Respondents named "the degree of personal, human interaction during the process," and "the recruiter/hiring manager I worked with," as having most influenced their positive impression.

On the other hand, 91 percent of workers agreed technology has made the job search process significantly more effective. However, they also named "the length of the hiring process" and "the communication level throughout the selection process," as the top two aspects of job searching that created a negative impression of a potential employer. That impression has lasting effects, as the survey found one-third of workers who had a negative experience during the job search process will never reapply to the organization, nor refer a friend or family member to the company.

"Employers today, and in the future, will be judged by the experience they create for prospective new hires," said Galipeau. "Job candidates are empowered to provide instant feedback on employers, rating a company's candidate experience just as they would rate a movie or a product. In a tightening labor market, companies cannot afford to lose potential talent due to a poor hiring experience. And in a technology-driven world of talent, it's not only about how a company markets itself, but what others say about the company that has a positive impact on employer branding."

For further insight into how recruiters can offer a more human job seeking experience, here are 4 benefits of working with a recruiter in a technology-driven world.

About the survey
Research findings are based on an OmniPulse survey fielded by national polling firm Research Now on behalf of Randstad US. The survey was fielded between June 19th, 2017 and June 23rd, 2017. It included 1,200 respondents over the age of 18, and a nationally representative sample balanced on age, gender and region.

About Randstad
Randstad North America is a wholly owned subsidiary of Randstad Holding nv, a € 20.7 billion global provider of HR services. Through its unique approach of delivering HR innovation with human interaction at the center, Randstad secures and manages a workforce of more than 100,000 people for thousands of clients each week. As a trusted partner in the post-digital world of talent, Randstad advances the careers and business success of candidates and clients through a combination of the best of high-tech and high-touch processes.

Employing over 6,500 recruiting experts through approximately 1,100 offices and client-dedicated locations, Randstad North America provides outsourcing, staffing, consulting and workforce solutions within the areas of engineering, finance and accounting, healthcare, human resources, IT, legal, life sciences, manufacturing and logistics, office and administration and sales and marketing. Learn more at www.randstadusa.com.

SOURCE Randstad US