NEW YORK, June 26, 2017 /PRNewswire/ -- Pinterest has partnered with Analytic Partners, a global leader in marketing analytics, to allow independent measurement of influence Pinterest has for online and offline sales.
Analytic Partners will leverage Pinterest data to help marketers better understand and measure intent to uncover Pinterest's role in driving incremental sales. With Analytic Partners, marketers can measure the impact Pinterest has on sales across the entire path to purchase, both on Pinterest itself and on other platforms.
This partnership will allow Analytic Partners to add depth to the already deep knowledge provided to clients about their brands, customers and competitors. This knowledge is converted to sound strategies that improve business performance.
"With over 175 million active users around the world, Pinterest is an important platform for marketers," said Nancy Smith, CEO of Analytic Partners. "As brands invest in powerful visual content on this platform, it is important to understand how it fits into the full marketing story and how it impacts brand growth and ROI. This partnership will provide our clients with greater transparency and insights to improve results on and off the platform."
As part of the partnership announcement, Pinterest and Analytic Partners have released a joint whitepaper outlining a measurement success story. This real case study shows how this comprehensive measurement approach allows for capturing of Pinterest's impacts at various stages of the consideration funnel, and reveals synergistic effects with other activities. To learn more and read the white paper, visit: https://www.analyticpartners.com/pinterest-measurement
About Analytic Partners
Analytic Partners is a global marketing analytics company that leverages adaptive modeling techniques and tools to help companies generate better marketing ROI, drive growth and, ultimately, grow closer to their customers. We work with marketers to build deep knowledge about brands, customers and competitors that is converted into sound strategies aimed at improving business performance. www.analyticpartners.com
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SOURCE Analytic Partners