Ancestry.com's Mobile App Reaches One Million Downloads Represents Milestone for Growing Family History Category

PROVO, Utah, April 19, 2011 /PRNewswire/ -- Ancestry.com's mobile app for the iPhone, iPad, and iPod has now been downloaded over 1 million times, with one-third of those downloads happening in the last two months alone.  In addition, over half of users of the app are new to Ancestry.com indicating a growing interest in family history, Ancestry.com and in mobile in general.

"We've been pleased with the early adoption of our iPhone and iPad apps and believe we are just getting started," said Eric Shoup, senior vice president of product for Ancestry.com. "It's a natural extension of the Ancestry.com service and another way to help our members discover, preserve and share their family history."

Users have provided outstanding feedback:

"This is a great app! I love working on our family tree. And now I can have it with me to show to others. I was always forgetting a name or position on the tree. Now I just pull it up on my iPhone and get it right!!" – K. Noni

"Wow! My husband and I had a great time inputting our information. We're actually going to subscribe and keep this going. Didn't know we'd have so much fun with this App." – S. O'Banion 

"I've never written a review but as a historical family researcher this is a great app. I have everything I need in one place while attending family reunions, visiting cemeteries, court houses and libraries! It allows me to make changes on the spot and share information with other relatives. Bravo!" – K. Williams

Ancestry.com's mobile app provides an excellent way to share family stories and videos at reunions and other gatherings, and it is ideal for field research, collection and documentation. The app's intuitive user interface and integration with Ancestry.com make it simple to view individual records or entire family trees, record memories, edit vital information, document life events and organize photos. Using the camera features on iPhone and iPad 2, users can take photos of relatives, historical documents or other keepsakes and upload them directly to their family tree on Ancestry.com.

The Ancestry app is available for free at the iTunes App Store. To get started, just download the app to an iPad, iPhone or iPod® Touch, and either register for a new Ancestry.com account or log in to your existing Ancestry.com account and choose a family tree.

About Ancestry.com

Ancestry.com Inc. (Nasdaq: ACOM) is the world's largest online family history resource, with nearly 1.4 million paying subscribers. More than 6 billion records have been added to the site in the past 14 years. Ancestry users have created more than 20 million family trees containing over 2 billion profiles. Ancestry.com has local Web sites directed at nine countries that help people discover, preserve and share their family history, including its flagship Web site at www.ancestry.com.

Forward-looking Statements

This press release contains forward-looking statements.  These statements relate to future events or to future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from those anticipated in these forward-looking statements.  In some cases, you can identify forward-looking statements by the use of words such as "appears," "may," "designed," "expect," "intend," "focus," "seek," "anticipate," "believe," "estimate," "moving," "predict," "potential," "should," "continue" or "work" or the negative of these terms or other comparable terminology.  These statements include statements describing our subscriber base, our reach, our activities to enhance subscribers' experience, our activities to promote our products, our business outlook, and prospects for growth.  These forward-looking statements are based on information available to us as of the date of this press release.  Forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements.  Such risks and uncertainties include a variety of factors, some of which are beyond our control.  In particular, such risks and uncertainties include difficulties encountered in continuing to grow our subscriber base; retaining customers; failure of our products or technologies to continue to meet customer demand; the adverse impact of competitive product announcements; competitors' actions; pricing and gross margin pressures; and the inability to control costs and expenses.  

Information concerning additional factors that could cause results to differ materially from those projected in the forward-looking statements is contained under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2010, and in discussions in other of our SEC filings.  

These forward-looking statements should not be relied upon as representing our views as of any subsequent date and we assume no obligation to publicly update or revise these forward-looking statements for any reason, whether as a result of new information, future events, or otherwise.  

SOURCE Ancestry.com



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