Annie's Selects Alice.com to Power its E-Commerce Storefronts

MIDDLETON, Wis., Sept. 21, 2011 /PRNewswire/ -- Alice.com, the leading e-commerce platform and online marketplace for household essentials, today announced that Annie's, the premier values-led company offering delicious, all-natural and organic pasta meals, snacks, dressing and condiments, is utilizing Alice.com's industry leading direct-to consumer platform as the foundation for its online storefronts on Annies.com and Facebook. Alice.com is providing Annie's with a complete e-commerce experience and tools to engage directly with new and existing customers.

"We are thrilled to add Annie's to our growing list of CPG brands," said Brian Wiegand, CEO of Alice.com. "Their remarkable growth over the past several years, and passion and dedication for making quality, honest  food  makes it a natural fit for the Alice.com community. We're pleased to be providing Annie's with the tools to connect with consumers everywhere, and offering their full range of products and promotions online."

Annie's chose Alice.com for its ability to provide broad product selection, robust customer data and free shipping for customers. The organic food company began integrating Alice.com's e-commerce solutions in May 2011, and has since:

• Improved  customer satisfaction with product selection and reduced shipping costs
• Added the ability to ship glass packaged products, such as salad dressing and olive oil.  Products packaged in glass represent half of Annie's e-commerce sales
• Driven consumers to products that are either not carried in their local market or not easily found at a store in their area
• Improved online sales of popular products: olive oils, fruit snacks and granola bars

"At Annie's, we view ecommerce as an important compliment to sales thru brick and mortar outlets.   Alice.com was the logical choice to host our 'company store'," said Robyn Young, senior brand manager for Annie's. "Their sophisticated platform is an ideal solution to help us engage and learn from our customers, and to use those insights to drive growth online."  

Through Alice.com, Annie's customers receive free shipping, the ability to easily find and order the entire range of Annie's products online, save money with digital and printable coupons and fill up the rest of their shopping cart with other household essentials all in one place with a simple click of a mouse.

In addition to e-commerce sales tools, Alice.com provides its CPG partners with comprehensive analytics and reporting solutions, giving brands a holistic view of consumers' shopping and buying behaviors. With this insight, brands can better apply advertising spend, drive sales growth, share consumer and promotional insights with retail partners, and implement overall direct to consumer strategies online.

For more information visit www.alice.com.

About Alice.com

Alice.com is an e-commerce platform and online marketplace for household essentials. As a leading provider of online retail and interactive marketing services for the Consumer Packaged Goods (CPG) industry, Alice.com offers manufacturers a direct to consumer platform that provides shoppers with competitive pricing, free delivery, instant coupons, and simple automation and management of household purchases. And, with its free iPhone app, all of this is available on-the-go. Alice.com is privately held and headquartered in Middleton, Wisconsin.

About Annie's

Annie's was co-founded in 1989 by Annie Withey, an organic farmer, wife, and mother of two.  Annie started with the intention of making all-natural macaroni and cheese. However, the company gained a lot of popularity and Annie's currently does a lot more than that. Annie's brings you a wide range of comfort foods such as macaroni and cheese, snacks, and cereal--all made with straight-from-nature, simple, and organic ingredients with no icky additives or pesky preservatives. All their products taste great--delight yourself with their delicious products now! The company is driven by a team of folks who are passionate about three things--food, people, and the planet.  People at Annie's always strive for the motto: "Eat Responsibly. Act Responsibly".  

SOURCE Alice.com