Announcing ZAPPAREL, the World's First Augmented Reality Clothing Line

LONDON, August 22, 2011 /PRNewswire/ --

Zappar and Hybrid Apparel have announced today a partnership that will bring tee shirt designs to life, simply by looking at them through an iPhone or Android device, pioneering the future of fashion.  

Zapparel will be launched exclusively at the International Fashion Expo, MAGIC in Las Vegas 22^nd - 24^th August 2011 where an initial range of 20 different tee shirts will be showcased.

In a joint development between Zappar and Hybrid Apparel, one of the USA's most successful manufacturers and distributors of tee shirts to retail, Zapparel bridges the gap between the physical and the digital and takes the lead by introducing a whole new way of thinking about clothing, making them entertainment channels in their own right.  

The Zappar App technology allows consumers and brands to access a new world of entertainment and visual excitement just by pointing their Zappar activated iPhone or Android phone at any Zapparel Tee-shirt.  The Zappar app is free to download from iTunes or Android Market Place.

Jarrod and Gavin Dogan, owners of Hybrid Apparel commented, "We are delighted to be involved with Zappar in this ground-breaking new venture.  The concept of bringing our clothing range to life with Zappar's pioneering technology is so exciting, and introduces a whole new dimension to the fashion industry."

Caspar Thykier, Managing Director for Zappar adds, "We are thrilled to be working with Hybrid Apparel and furthering the Zappar brand into new realms of possibility.  By expanding the Zappar technologies into the fashion industry and integrating augmented reality into clothing and apparel, it demonstrates the limitless opportunities for the brand."

Vimeo clips of Zapparel in action:
http://vimeo.com/27840697
http://vimeo.com/27840666

For iPhone, iPod and iPad:
http://itunes.apple.com/us/app/zappar/id429885268?mt=8
For Android:
https://market.android.com/details?id=com.zappar.Zappar

For More Information on Hybrid Apparel please contact:

http://www.hybridapparel.com

Notes to Editors:

To find an image or object that is Zappar powered log onto http://www.zappar.com or look out for the Zappar Ltd logo.

Apple requirements: Compatible with iPhone 3GS, iPhone 4, iPod Touch (4th Gen), iPad 2 Wi-Fi and iPad 2 Wi-Fi + 3G. Requires iOS 4.2 or later.  Android requirements: Currently compatible with Samsung Galaxy S range, HTC Desire / Google Nexus One & Sony Xperia X10. Zappar works on many other Android 2.1 + devices.

SOURCE Zappar