App Annie Drives 30 Percent Incremental Lift in Conversions Through AdRoll's Marketo Ad Bridge Integration

App Annie Uses AdRoll's Integration Into Marketo Ad Bridge to Drive Results, Close Deals

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Oct 08, 2015, 08:00 ET

SAN FRANCISCO, Oct. 8, 2015 /PRNewswire/ -- AdRoll, the performance advertising platform, announced today the success of its recent Marketo Ad Bridge integration. Key customer App Annie, the largest mobile app intelligence platform, experienced a 30 percent incremental lift in conversions as a result of the integration.

AdRoll's Marketo Ad Bridge integration connects a client's retargeting segments to their Marketo marketing automation platform, a critical step in helping marketers sync with programmatic advertising. Clients like App Annie can add users to AdRoll segments on any web property with Marketo first-party data to better personalize content. Likewise, customers can set up audiences and classification rules on lead attributes within the Marketo interface and associate them automatically with AdRoll. Since the integration went live, 65 joint customers are already leveraging this powerful tool.

"Now that the AdRoll/ Marketo integration is in place, it's been really seamless to get started. As a company built on high performance technology, we appreciate solid integrations," says Kirk Jorgensen, senior manager of user acquisition at App Annie. "We're in the early days, but have already closed deals and seen lift at every stage of the customer journey. We saw a 30 percent incremental lift compared to our control at all stages within Marketo programs."

"Marketo is excited to have AdRoll as a new Ad Bridge integrated partner, helping customers bridge the worlds of marketing and paid media," said Mike Stocker, director of business development at Marketo. "We are thrilled that App Annie is seeing meaningful business impact from our integration and partnership and look forward to more success stories with joint customers."

"Our vision is to allow marketers to use the best in class solutions of their choosing through seamless integration. As part of that vision, we're constantly looking for new and innovative ways to help marketers sync marketing automation strategies with programmatic advertising execution," said Adam Berke, AdRoll president and CMO. "We've seen strong adoption of AdRoll's Marketo Ad Bridge integration and we are excited to be providing another valuable tool our customers can rely on for high performance results."

About AdRoll

AdRoll is a leading performance advertising platform with over 20,000 active advertisers worldwide. To reach beyond existing audiences, we've introduced AdRoll Prospecting to help businesses attract new customers. Our innovative and easy to use marketing platform enables businesses of all sizes to create personalized ad campaigns based on their own website data, driving maximum return on online advertising spend. AdRoll provides a high degree of transparency and reach across the largest display inventory sources, including Google AdX and Facebook Exchange.

The company is backed by leading investors such as Foundation Capital, IVP, Accel Partners, Merus Capital and Peter Thiel. For more information, please visit www.adroll.com.

About Marketo

Marketo (NASDAQ:MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough marketing automation and marketing management applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease of use, and are complemented by the Marketing Nation®, a thriving network of more than 450 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 4,100 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

About App Annie

App Annie is the largest mobile app intelligence platform, providing developers and publishers with a 360-degree view of what they need to know to build, market and invest in their apps. App Annie is used by more than 800,000 apps to track their performance, and over 400,000 mobile app professionals — including 94 percent of the top 100 publishers — rely on App Annie to inform their business decisions, including Electronic Arts, Google, LinkedIn, LINE, Microsoft, Nexon, Nestle, Samsung, Tencent, Bandai Namco, Universal Studios and Dow Jones. App Annie is a privately held company headquartered in San Francisco with 12 global offices in cities including Amsterdam, Beijing, London, New York, Seoul, Tokyo and Vancouver. The company has raised $94 million in funding from e.Ventures, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital. For more information, please visit: www.appannie.com or follow @AppAnnie on Twitter.