App Annie Launches Usage Intelligence for Operators and OEMs, Further Cementing Its Position as the #1 App Intelligence Platform

Company expands Usage Intelligence product to provide detailed device and network level data consumption.

Nov 10, 2015, 09:00 ET from App Annie

SAN FRANCISCO, Nov. 10, 2015 /PRNewswire/ -- Today App Annie, the largest mobile app intelligence platform, announced the expansion of its Usage Intelligence product to offer data and insights to benefit telecommunications operators and original equipment manufacturers (OEMs). The launch of Usage Intelligence for Operators and OEMs equips providers and device manufacturers with the right tools to identify and form strong partnerships, understand the competitive landscape and diversify their revenue streams.

Operators and OEMs can use this new offering for a host of different needs, including:

  • Device-level metrics with segmentation by device type, data plan and more
  • Identification and tracking of device and network usage patterns (especially off-network trends with WiFi)
  • Impact of mobile device usage and its effect on network profitability

Key usage metrics include the breakdown of data consumption by wifi vs network, device-type, mobile plan, operator, store, country and time of day, which allow companies to inform their infrastructure and pricing strategies.

App Annie aggregates, anonymizes and analyzes billions of data points producing accurate and granular market data for mobile apps, and now, for devices and networks. At launch, data will be available for 60 countries, across both Android and iOS.

"With the evolution of smartphones and explosion in mobile app usage, visibility into how consumers are using their devices becomes even more critical to ensure we are providing the best service for our customers," said Javier Arizaleta, Group Pricing Director at Telefonica, "App Annie's Usage Intelligence gives us unprecedented insight into key behavior to help drive our business decisions."

Mark Ungerer, GM Paid Products at App Annie said, "We are excited to announce this offering for Operators and OEMs. We are constantly listening to our customers and the ecosystem and evolving our product to best suit their business needs. The expansion of our Usage Intelligence product equips telcos and device manufacturers with the right tools to optimize their pricing strategies and to recommend desirable devices to Operator partners."

With the addition of operator metrics, App Annie further cements its position as the global industry standard for mobile intelligence, and a one-stop shop for companies trying to understand their business and the app ecosystem.

Usage Intelligence for Operators is available immediately. For more information, please visit https://www.appannie.com/tours/usage-intelligence or contact sales@appannie.com.

About App Annie

App Annie is the largest app intelligence platform, delivering powerful market data and insights to succeed in the app economy. Over 500,000 mobile app professionals rely on App Annie to better understand the app market, their app business and the opportunities around them. The company is headquartered in San Francisco with 400+ employees across 15 global offices. App Annie has raised $94 million in funding from investors such as e.Ventures, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital. Learn more at www.appannie.com.

 

SOURCE App Annie



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