NEW YORK, April 7, 2016 /PRNewswire/ -- Appboy, the global leader in customer relationship technology for mobile-first marketers, today announced its first European-based data center located in Frankfurt, Germany to serve its growing customer base around the EU. The new data center will provide faster data processing and performance as well as enhanced localized storage capabilities for Appboy's growing customer base within the EU.
The EU data center comes on the heels of Appboy's recent expansion into EMEA with a new office in London and the appointment of Vice President and General Manager, Daniel Head. With over 400 million active users, 85 billion events and 2 billion messages per month, Appboy powers lifecycle marketing campaigns across push, in-app, in-browser, email, wearables, and other emerging platforms.
"The launch of our EU data center is important for our European customers to better enable them to meet regulatory requirements, and to respond to the evolving landscape in Europe," said Mark Ghermezian, CEO of Appboy. "As a mobile-first platform, Appboy is ideally situated to tackle the intricate needs of our customers on a global scale unique to the industry. We are 100% committed to our EMEA clients and to developing solutions that meet and exceed their expectations as we continue to expand internationally."
For more information on the new EU data center or to learn more about Appboy, visit www.Appboy.com.
Formed to solve the unique challenges of today's mobile economy, Appboy is an intelligent customer relationship suite for mobile marketers. Our technology empowers brands to build better relationships with their customers through mobile and other digital marketing channels.
Built around holistic profiles that offer a single view of the customer, Appboy's robust audience segmentation and advanced multi-channel messaging system allow brands to create and automate highly personalized lifecycle marketing campaigns in every relevant channel -- from push, in-app, and web to email, wearables, and emerging technologies.
Thousands of global marketers worldwide use Appboy to connect with over 400 million active users, with 85 billion real-time events and 2 billion messages processed through our platform each month. Appboy helps brands like Domino's, Tinder, iHeartMedia, Wallapop, Opera, and SoundCloud to better engage, retain, and monetize their customers. Appboy is venture backed with over 120 employees with offices in New York, San Francisco, and London. Learn more at Appboy.com.
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