Arby's® Invites You to 'Snap and Rock' for a Chance to Win an Ultimate VIP Concert Experience with Taio Cruz, The All-American Rejects or Trace Adkins

ATLANTA, July 30, 2012 /PRNewswire/ -- Don't miss a beat this summer with Arby's Restaurant Group, Inc.'s 'Snap and Rock' sweepstakes where every player is a winner. Arby's 'Snap and Rock' makes it easy to win prizes including free food, Pepsi gear and music downloads by simply ordering* a Pepsi beverage at Arby's and snapping a picture of the cup. The unique sweepstakes even has major music superstars in on the action, as three winners will receive a grand prize VIP concert experience with Taio Cruz, The All-American Rejects or Trace Adkins.

'Snap and Rock' is simple to play: from now through September 15, snap a picture of the side of any-sized, specially-marked Arby's fountain cup with your favorite artist – Taio Cruz, The All-American Rejects or Trace Adkins – and send the picture via email or text to [email protected] to enter for your chance to rock out with a VIP concert experience. Additionally, with every picture sent, fans will instantly win other great prizes from Arby's and Pepsi. Snap, Send and Rock!

"We know most people think their odds of winning a sweepstakes are pretty low, but with Arby's 'Snap and Rock' we're out to prove you just can't lose!" said Bob Kraut, Senior Vice President, Brand Marketing and National Advertising, Arby's Restaurant Group, Inc. "'Snap and Rock' combines our love for awesome concerts and the great feeling of winning to guarantee no one walks away a loser."

Arby's makes it even easier to win by offering a special coupon for a Roast Beef Classic Combo meal, complete with the 'Snap and Rock' cup to play, for just $3.99. To get the coupon, head to the Arby's Facebook page at http://www.facebook.com/arbys from Aug. 8 through Aug. 14, 2012.

In addition, Arby's is challenging fans to visit PlayArbysSnapAndRock.com and press their luck in order to prove that everyone is a winner with Snap and Rock. Beat the odds by creating personalized bad luck chain letters to send to Facebook friends with 'The Chain Letter Generator,' and share them via Facebook, to encourage them to visit Arbys.com and learn how they too can win with 'Snap and Rock.' Or, tempt fate by smashing every mirror in sight with the 'Mirror Mirror' game, proving that even the unluckiest person in the world is still a winner with 'Snap and Rock.' Last but not least, keep tabs on who is winning what by checking out all the chatter online with the special hashtag, #SnapAndRock.

NO PURCHASE NECESSARY. For complete details and Official Game Rules, visit www.PlayArbysSnapAndRock.com. For more information about Arby's, please visit www.arbys.com or www.facebook.com/Arbys.

­About Arby's Restaurant Group, Inc.
Atlanta-based Arby's Restaurant Group, Inc. is the second largest quick-service sandwich chain in the U.S. with more than 3,500 restaurants systemwide. In addition to its classic Roast Beef and Beef 'n Cheddar sandwiches, slow-roasted and thinly carved in store daily, Arby's is also known for its deli-style Market Fresh^® line of sandwiches and salads, Curly Fries and Jamocha Shakes. In 2011, Arby's introduced Ultimate Angus, a premium Angus beef menu line featured in sandwiches and wraps. To learn more about Arby's, please visit www.arbys.com.

'Snap and Rock' Official Rules
*NO PURCAHSE NECESSARY TO ENTER OR WIN. Void where prohibited. Standard text message and data rates may apply. Game open to legal residents of the fifty (50) United States and DC who are 18 years or older (or 19 in NE and AL) at the time of entry. Game begins 7/23/2012 12:00:00pm ET and ends 9/15/2012 11:59:59pm ET. To enter without texting, e-mail your photo to [email protected]. To enter without submitting a text and/or photo, send your name, address, DOB, e-mail, and phone number on a 3x5 plain piece of paper to receive your Entry Code by 9/8/2012 to: Arby's Snap & Rock, P.O. Box 510006, New Berlin, WI 53151.

Winners will be drawn from three (3) separate concert sweepstakes drawings on 9/29/2012. Limit one (1) entry per day, per person/e-mail/household/wireless account throughout the promotion period. See Official Rules for more concert details at www.PlayArbysSnapandRock.com. Sponsor: Pepsi-Cola Company, 700 Anderson Hill Rd., Purchase, NY 10577. Limited time offer at participating locations. While supplies last.

(Logo: http://photos.prnewswire.com/prnh/20110308/NY61283LOGO-b)

SOURCE Arby's Restaurant Group, Inc.