Archetypes.com Selected by Apple For Its New "News" App
All the content that's relevant to you -- because it's curated by your archetype
NEW YORK, Oct. 8, 2015 /PRNewswire/ -- What if you could open a news app, and not have to sift through the colossal melting pot of news outlets to find something you're interested in, and know just what to click to first? That's not a list of wishes — it's one of the year's most exciting innovations, courtesy of Apple and Archetypes.com. Because Apple hasn't just chosen to feature Archetypes.com on its celebrated News app.
Archetypes.com, with 300,000 subscribers and counting, represents a revolutionary content filter and lifestyle platform that helps you discover your archetypes: those patterns of behavior that explain why you do the things you do and love the things you love. So it's big news that Apple's devoting such prominence to a site devoted to helping people, through archetypes, simultaneously empower and simplify their lives.
"We're honored that Apple has chosen to feature Archetypes.com among the top news organizations and vibrant indie publications on News," says Archetypes.com founder Cristina Carlino. "It reaffirms that our brand has real appeal, and that our personalized toolbar — which curates content according to your archetype — gives readers a fresh new way to zero in on the kinds of inspiring articles that are most relevant, useful and appealing to them. It turns the traditional toolbar on its head."
More than anything, it signals that Archetypes.com's moment has arrived. The News App, which will be installed on every iPhone that upgrades to iOS 9, collects all the stories you want to read, from top news sources, based on topics you're most interested in — so you no longer need to move from app to app to stay informed. Likewise, Archetypes.com organizes its own continuously updated feed of articles according to 12 key archetypes. So once you discover your primary archetypes (through a quick online quiz on the site), you can click on one of the 12 archetype symbols in the toolbar to find stories that will engage and inspire you right away.
With the News app, you can find them in a single place, right with the rest of your news.
WHERE TO FIND IT... On the Apple News App, available at iTunes.
Twitter: https://twitter.com/Archetypes_com
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About Archetypes.com: Archetypes.com is a unique new site that offers invaluable self-discovery tools, inspiring content, and mood-enhancing fragrances and pheromones to help boost confidence and well-being. Everyone is born with multiple archetypes — distinctive patterns of behavior that define who you really are and where your true power lies. By learning to recognize these archetypes in yourself and others, you can enhance every aspect of your life. It means forging deeper relationships and making more informed, meaningful choices. Archetypes.com represents far more than a lifestyle brand: It's a global language that helps reset the way you see yourself and others, so you can live out your greatest story.
SOURCE Archetypes.com
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