ARM & HAMMER™ and Martha Stewart Living Enter into Year-Long Collaboration

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Mar 23, 2015, 09:56 ET

EWING, N.J., March 23, 2015 /PRNewswire/ -- Church & Dwight Co., Inc., the maker of Arm & Hammer Baking Soda, providing over 165 years of pure versatile home and personal care solutions, Martha Stewart Living and Martha Stewart Digital announced today that the companies have joined forces for a year-long effort to elevate the unexpected uses of baking soda. The collaboration includes a multimedia video series featuring Martha Stewart highlighting some of her favorite household baking soda tips and tricks in the first video of an online series.

The effort includes three spoken-word videos showcasing everyday Arm & Hammer Baking Soda uses in The Kitchen, The Laundry Room and The Whole House; along with two "How-To" videos demonstrating how to clean a vase and eliminate odor from pet bedding.

The videos will be released on Arm & Hammer Facebook and YouTube channels as well as Martha Stewart Digital owned and syndicated partner channels, including social channels, starting in mid-March through May 2015.

"We understand that consumers are looking for quick, easy and cost-effective tips to keep their household in pristine condition," said Melissa Martin, Vice President of Marketing at Church & Dwight. "We're very proud of our collaboration with Martha Stewart Living, as they provide the ideal platform to further the awareness and education on the multiple uses of our baking soda products."

Consumers can watch Martha share her baking soda solutions on MarthaStewart.com/bakingsoda and YouTube.com/AHBakingSoda. To learn more about Arm & Hammer Baking Soda, visit http://www.armandhammer.com/ and Facebook.com/armandhammer. For more information on Martha Stewart Living and Martha Stewart Digital visit www.marthastewart.com.

About ARM & HAMMER BAKING SODA®

For more than 165 years, ARM & HAMMER® Baking Soda's familiar yellow box has been a trusted fixture in both the refrigerator and home. The brand was founded in 1846 when Dr. Austin Church and John Dwight began to produce and sell sodium bicarbonate under the ARM & HAMMER® brand name. Today, ARM & HAMMER® manufactures a variety of cleaning, freshening and deodorizing products for the home, family and body. Additional information about Arm & Hammer Baking Soda is at http://www.armandhammer.com/.

About Church & Dwight Co., Inc.

Church & Dwight Co., Inc., headquartered in Ewing, NJ, manufactures and markets a wide range of personal care, household, and specialty products under the ARM & HAMMER™ brand name and other well-known trademarks like OxiClean™.

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Company reaches approximately 100 million consumers across all media platforms each month and has a growing retail presence in thousands of retail locations. MSLO's media brands, available across multiple platforms, include Martha Stewart Living, Martha Stewart Weddings, and Everyday Food; the Company also offers books and utility Apps. MSLO's television and video programming includes "Martha Stewart's Cooking School" and "Martha Bakes" series on PBS, in addition to made-for-the-web video and a vast library of how-to content available online. MSLO also designs high-quality Martha Stewart products in a range of lifestyle categories available through select retailers, including The Home Depot, Macy's, JCPenney, Staples, PetSmart, Michaels, and Jo-Ann Fabric & Craft Stores. The MSLO family of brands also includes Chef Emeril Lagasse's media and merchandising properties. Additional information about MSLO is at www.marthastewart.com.

Contact:
Amanda Pasquariello/Edelman PR
[email protected]
212-704-4509

SOURCE Church & Dwight Co., Inc.