IRVINE, Calif., March 29, 2017 /PRNewswire/ -- ASICS, the true sport performance brand will expand its America business further by establishing a Product Creation Studio in Boston. This move punctuates the brand's overall growth strategy, adds to the brand's presence in Boston to its already existing Global Digital Hub that opened in Spring 2016 and grows its U.S. presence on both coasts: Irvine, CA and Boston, MA.
"As this industry continues to evolve dramatically, it is crucial for our brand to be represented on both coasts in the U.S. At the dynamic crossroads of innovation and sport, Boston is that place for us on the East Coast," said Gene McCarthy, President and CEO, ASICS America Corporation. "There is incredible energy behind this brand right now – we have the right people, in the right places to drive our business and our industry forward not only in the Americas, but globally as well."
ASICS has hired T3 Advisors, a highly acclaimed leading real-estate and workplace advisory firm that is led by Roy Hirshland, to help identify the bespoke new location, and the Boston office of the award winning global firm IA Interior Architects will handle the look and feel of the office interior design.
"I am thrilled to welcome ASICS, a global brand with a rich history of innovation, to the City of Boston," said Boston Mayor Martin Walsh. "With a vibrant, highly educated and tech-savvy workforce, Boston is fast becoming a destination for companies seeking to be a part of that culture. I look forward to ASICS being a major contributor to Boston."
Key members of ASICS' executive leadership team will be based in Boston, including Andrew Richard, Vice President of North American Commerce, who oversees all wholesale, ecommerce and retail divisions and one of ASICS' most recent hires, 20-year industry veteran and former Under Armour executive, David Ayers, who serves as the Vice President of Apparel Merchandising. Global executive leaders in Boston include: Craig Gillian, GM of Digital Commerce; Takaaki Kondo, GM of Multi-Channel Marketing; and Kazuya Kawakami, GM of Consumer IT.
ASICS first established a footprint in Boston in the spring of 2016 through the acquisition of global fitness tracker Fitnesskeeper, Inc. Working together with Chief Digital Officer Jason Jacobs and Fitnesskeeper CEO Dan Smith, the brands will continue to lead the industry across technology and sport.
To learn more about ASICS America Corporation, please visit: http://www.asics.com
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit www.asics.com. Follow @ASICSamerica on Facebook, Twitter, Instagram and YouTube for exclusive content and real-time news around ASICS products, events, and elite athletes.
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SOURCE ASICS America