ATLAS SHRUGGED Fans Shock Theater Chains

Theater chains inundated with requests from fans. Producers look to expand to more than 80 Cities

Apr 01, 2011, 11:35 ET from "The Strike" Productions

CULVER CITY, Calif., April 1, 2011 /PRNewswire/ -- Based on the film's recent fan-based grassroots uprising, "The Strike" Productions today announced it will be expanding the initial release of the Atlas Shrugged movie from 11 markets to over 50.

"AMC called directly to report their online contact system was being hit too hard. They requested we direct traffic to a specific address just to handle the volume," said producer Harmon Kaslow.

"While it's unusual for showtimes to be listed this early, the doors of the exhibitors have been thoroughly beaten down by Ayn's fans. Many of the theaters are now posting showtimes so tickets can be pre-purchased," continued Kaslow. "And, theaters and showtimes are now being reported as sold-out."

Fandango.com lists the 7:00pm showing at Regal Cinema's Union Square Theater in New York City as "sold out."

"Our online 'Demand Atlas!' service has been receiving an incredible amount of traffic since launch," said Scott DeSapio, Online Marketing Director of the film. "After toping the charts at another web site as the 'Hottest Demand Worldwide' for more than a week, we decided to build our own in-house 'Demand Atlas!' feature to better service Ayn Rand fans. We're completely blown away by the response."

"Our fans have spoken, and we have directed our booking agents to expand the release of Atlas Shrugged into the major theaters located in more than 80 cities across America," announced Kaslow.  "Of course, until we're locked down, fans still need to let us know where the movie should play by coming to our website and demanding Atlas to their city."

"As a direct result of fans in Atlanta demanding Atlas, we immediately set about booking a theater.  The current report is that the theater is already sold out for a number of shows on Friday, April 15, 2011 - opening day. We couldn't be more excited." concluded Kaslow.

For up to date theater information, visit http://www.atlasshruggedpart1.com/theaters.

Fans can "Demand Atlas!" at http://www.atlasshruggedpart1.com/demand.

About "The Strike" Productions:

"The Strike" Productions, Inc. was established as a new production company for the sole purpose of producing a trilogy of films based on Ayn Rand's epic novel, "Atlas Shrugged."  For more information, visit http://www.AtlasShruggedPart1.com

Media Contact:
David Fouse
The Pinkston Group
703-938-6430

SOURCE "The Strike" Productions



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