AT&T Announces Strategic Agreement With Zynga; Deal to Bring World Class Mobile Games and Customized Content to Millions of AT&T Customers
DALLAS, June 29, 2011 /PRNewswire/ -- AT&T* today announced an agreement with social games developer Zynga, designed to bring the very latest in mobile social gaming to AT&T's millions of wireless customers. Popular games such as Words with Friends and Zynga Poker, plus customized content, will be featured for download on AT&T’s shelf in Android Market later this year.
The agreement is the first of its kind between Zynga and a U.S. wireless carrier.
AT&T customers will find customized content available within online and mobile social games, plus benefit from free credits in select games and Zynga giveaways at AT&T sponsored events. As part of the relationship, AT&T will work closely with Zynga to optimize the mobile gaming experience for AT&T customers. Having already tested several games across a range of AT&T Android devices, the companies will continue to explore ways to extend device battery life during game play, as well as improve network efficiency for playing.
"We're excited to be the first wireless carrier to collaborate with Zynga," said Ted Woodbery, vice president of wireless data, voice and ancillary services for AT&T Mobility and Consumer Markets. "Speed enhances playing experience on mobile. This agreement combines the nation's fastest mobile broadband network with a clear leader in mobile social games, ultimately bringing more value to our wireless customers' playing experience."
"Zynga strives to provide the best mobile social game experience for our players wherever and whenever they want so our partnership with AT&T will offer an exciting and easy way to access our popular mobile games," said David Ko, Senior Vice President of Mobile for Zynga. "We are looking forward to working with AT&T with this unique partnership that will truly benefit our players."
The agreement builds on the growing popularity of mobile social games, with twenty percent of the U.S. population having played a social networking game in the last three months**.
Terms of the agreement were not disclosed.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
**NPD Group, August 2010
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.Facebook.com/ATTSmallBiz to discover more about our small business services.
© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
SOURCE AT&T Inc.
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