AT&T Integrated Solution Powers McDonald's USA's New Customer-Friendly Digital Menu Boards

AT&T, LG Electronics and STRATACACHE Collaborate to Help McDonald's USA Roll-Out Digital Menu Boards in Restaurants Across Country

Jan 13, 2015, 12:08 ET from AT&T Inc.

OAK BROOK, Ill., Jan. 13, 2015 /PRNewswire/ -- It may not be something you think about, but the menu makes a big difference in what and how you order when dining out. AT&T* has collaborated with STRATACACHE and LG Electronics to provide a completely integrated solution with Digital Menu Boards for McDonald's USA's business.

AT&T is providing project management and connectivity for the Digital Menu Boards through an existing relationship whereby AT&T provides WAN, LAN, and Wi-Fi services in over 14,000 McDonald's U.S. Restaurants. 

STRATACACHE's ActiVia for Media 4.0 digital signage software provides a dynamic merchandising solution for single and multi-panel menu board solutions  With ActiVia, select McDonald's restaurants in the U.S. can easily change menu board items, adjust pricing, day-part menus, and promote special and premium items at will. Additionally, STRATACACHE provides all system operations, restaurant specific content scheduling, remote monitoring and management and media players.

LG is providing cutting-edge display technology with its 47-inch class LED monitors to bring a new level of clearer image quality. The LG Full HD displays, at least five displays per McDonald's location, are ENERGY STAR® certified, supporting McDonald's commitment to environmental sustainability. 

"Our customers are responding positively to our new menu boards.  It is easier to see our great tasting food on a digital display," said Patrick Phalen, McDonald's Vice President, US Information Technology.  McDonald's is deploying Digital Menu Boards to an additional 650+ company-owned restaurants. The new Digital Menu Boards are designed to enhance customers' in-restaurant experience while helping the business lower operating costs and digitally deliver content for menu options and promotions to McDonald's restaurants.

For more information on Digital Signage from AT&T, visit http://www.business.att.com/enterprise/Service/hosting-services/content-delivery/digital-signage/   

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE: T) helps millions of people and businesses around the globe stay connected through leading wireless, high-speed Internet, voice and cloud-based services. We're helping people mobilize their worlds with state-of-the-art communications, entertainment services and amazing innovations like connected cars and devices for homes, offices and points in between. Our U.S. wireless network offers customers the nation's strongest LTE signal and the nation's most reliable 4G LTE network. We offer the best global wireless coverage. We're improving how our customers stay entertained and informed with AT&T U-verse® TV and High Speed Internet services. And businesses worldwide are serving their customers better with AT&T's mobility and highly secure cloud solutions.

Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

About McDonald's
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 27 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.

About LG Electronics USA
The LG Electronics USA Home Electronics Business-to-Business division serves customers in the U.S. digital signage, systems integration, lodging and hospitality, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Electronics USA Home Electronics Business-to-Business delivers business-to-business technology solutions tailored to the particular needs of business environments. LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $52 billion global force in consumer electronics, home appliances and mobile communications. For more information, please visit www.LGSolutions.com.

About STRATACACHE
STRATACACHE is a leading global provider of efficient, scalable and cost-effective digital signage, IP video, content distribution and enterprise video acceleration solutions. Working with over 300 of the world's largest firms in the retail, finance, service, hospitality, manufacturing, media and government sectors, STRATACACHE's products meet the performance requirements of large-scale enterprise solutions, while immediately providing a significant return-on-investment to the customer.

For more information, please visit www.stratacache.com, follow us on Twitter @STRATACACHE or "Like" us on our Facebook page.

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SOURCE AT&T Inc.



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