Audemars Piguet Celebrated Brand Ambassador LeBron James On The Launch Of His New Watch PRESS CONFERENCE AND COCKTAIL PARTY HELD ON FRIDAY, SEPTEMBER 27th AT 1111 LINCOLN ROAD IN MIAMI BEACH

NBA Star Represents Renowned Swiss Watch Brand on International Stage and Collaborated on Exclusive Limited-Edition Watch

MIAMI BEACH, Fla., Sept. 28, 2013 /PRNewswire/ --


Joining celebrated four-time NBA MVP LeBron James were Francois-Henry Bennahmias, CEO of Audemars Piguet and Xavier Nolot, CEO of Audemars Piguet (North America) as well as Kourtney Kardashian & Scott Disick, Michael Strahan & Nicole Murphy, NBC Today Show's Jill Martin, the Fugees Pras Michel, Tinie Tempah,  Flo Rida with music provided by DJ Mick


Audemars Piguet announced the appointment of LeBron James as the global brand ambassador in 2011.  Audemars Piguet, the world's oldest watch manufacturer still in the hands of its founding families chose LeBron for his commitment to excellence, skilled technique and unwavering generosity - values shared by these two legends.  Today marks the official launch and unveiling of his namesake timepiece.

James is part of an elite roster of brand ambassadors including race car icon Michael Schumacher, international soccer star Leo Messi, cricket legend Sachin Tendulkar, and top professional golfers such as, Graeme McDowell, Ian Poulter and Lee Westwood.

The party at the Herzog & de Meuron designed 1111 Lincoln Road was the perfect backdrop for the state-of-the art video specially created for the evening.  The video culminated with LeBron driving a Ferrari 458 into the party to the delight of the 350 guests in the audience.

 Special thanks to Moet & Chandon, Double Cross Vodka, and Atlantico Rum.

photo credit: World Red Eye




1111 Lincoln Road

Miami Beach, FL


Friday, September 27, 2013
5:00 PM Press conference followed by Q&A
7:00 PM media check-in for red carpet
7:30 PM invitation-only cocktail reception/ VIP arrivals

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About Audemars Piguet
Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Since 1875, the company has written some of the finest chapters in the history of Haute Horlogerie, including a number of world firsts. In the Vallee de Joux, at the heart of the Swiss Jura, numerous masterpieces are created in limited series embodying a remarkable degree of horological perfection, including daring sporty models, classic and traditional timepieces, splendid ladies' jewelry-watches, as well as one-of-a-kind creations.

SOURCE Audemars Piguet


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