Audi sets all-time U.S. sales record for the month of April - Audi reports 16th consecutive month of record sales, marking the fourth-best month ever in U.S. for the brand

- April new vehicle sales up 15% to 11,521 vehicles sold in the U.S.

- Premium category vehicle sales (A8, A7, A6, and Q7) up 52% in April

HERNDON, Va., May 1, 2012 /PRNewswire/ -- Audi today reported record-setting April sales with a 15% increase to 11,521 new vehicles sold, marking the 16th consecutive month of record sales in the U.S.  April sales also marked the fourth-best month ever for the brand and set the all-time sales record for the month of April.

"Audi's progressive luxury positioning in the market clearly speaks to discerning consumers as they are seeking out the most technologically advanced vehicles in the market," said Audi of America President Johan de Nysschen. "This is the fundamental reason why Audi has set record sales in sixteen consecutive months and will continue to register steady and sustainable sales improvements."

Sales of Audi premium category vehicles (A8, A7, A6, and Q7) jumped 52% and represented 31.2% of total April sales. Overall, sales improvements shown by Audi in the top tiers of the luxury sector accounted for 82% of the Audi April gain.

Premium vehicle performance was bolstered by skyrocketing sales for the technologically advanced Audi A6, with a 136.8% sales increase for the month and a 100% increase year to date. Sales for the design-forward Audi A7 were up 91.2% from April 2011 results when the all-new model debuted. Audi luxury SUV performance was led by an increase in sales of the Audi Q5, with a 24.5% jump in April, and a 17.4% year-to-date gain.  The Audi Q7 also performed favorably with an increase of 12.3% for the month as inventories remained lean.

Highlights:

  • April 2012 ranks as the best April in Audi of America history, marking the fourth-best month ever in U.S. for Audi
  • Audi A6 sales up 136.8% compared to April 2011; YTD sales doubled compared to previous period.
  • Audi A7 sales increase 91.2%, compared to initial launch sales set in April 2011.
  • Sales of Audi Q5 increased 24.5% compared to April 2011; YTD sales up 17.4% compared to previous period.
  • Audi Q7 records 12.3% boost in sales compared to April 2011.
  • Sales mix for Audi TDI clean diesel models finish the month at 57.3% for the A3 TDI and 31.0% for Q7 TDI; sales of the Audi A3 increased a solid 7 percent for the month.
  • For the record-setting month of April 2012, three Audi models recorded year-over-year sales increases of 20% or more, including the Audi A6, the Audi A7, and the Audi Q5 models.
  • Audi April Certified Pre-Owned sales hindered by reduced availability of models to sell.

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2011, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

 

AUDI US SNAPSHOT




-----YEAR TO DATE-----

Model Line

Apr-12

Actual

 

Apr-11

Actual

 

Yr/Yr %

Change

 

 

Apr-12

YTD

Actual

 

Apr-11

YTD

Actual

Yr/Yr %

Change

 

A3

642

600

7.0%

2,329

2,277

2.3%

A4

3,108

3,328

-6.6%

11,794

12,009

-1.8%

A5

1,420

1,437

-1.2%

5,131

5,021

2.2%

A6

1,565

661

136.8%

5,146

2,573

100.0%

A7

780

408

91.2%

2,805

408

587.5

A8

358

502

-28.7%

1,423

1,873

-24.0%

Audi Q5

2,462

1,977

24.5%

8,432

7,183

17.4%

Audi Q7

887

790

12.3%

2,842

3,027

-6.1%

R8

92

114

-19.3%

335

393

-14.8%

TT

207

201

3.0%

754

637

18.4%

Total Audi Sales

11,521

10,018

15.0%

40,991

35,401

15.8%

 

AUDI US SNAPSHOT




-----YEAR TO DATE-----


Apr-12

Actual

 

Apr-11

Actual

 

Yr/Yr %

Change

 

Apr-12

YTD

Actual

Apr-11

YTD

Actual

Yr/Yr %

Change

 

Total CPO Sales

2,863

3,609

-20.7%

11,649

11,736

-0.7%

 

SOURCE Audi of America



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