MONTREAL, May 18, 2017 /PRNewswire/ - Automat announced today a strategic relationship with National Bank of Canada to leverage Conversational Marketing and AI to support personalized one-on-one conversations with National Bank's existing and potential new customers, advancing the bank's client-focused digital transformation efforts.
Initially, these customer conversations over Facebook Messenger will focus on helping clients determine scenarios when it would be beneficial to have a face-to-face meeting with staff members within branches for financial advice. This first Conversational Marketing chatbot will launch on Facebook Messenger in the coming months.
Conversational Marketing sits at the intersection of two concurrent macro trends: the rise of messaging and artificial intelligence. The majority of mobile usage is now occurring inside of popular messaging applications like Facebook Messenger and companies are seeking the best way to meet their customers inside these apps. At the same time, advances in AI are opening the door for companies to have conversations with their customers at scale. These conversations have the power to build customer relationships, increase loyalty and ultimately deliver great consumer experiences.
"We are fortunate to have such a vibrant AI community here in Montreal and Automat is doing pioneering work in this field," said Lionel Pimpin, SVP, Digital Channels at National Bank of Canada. "We believe that Conversational Marketing and AI will have a positive impact on our customers' experience over time and we chose to work with Automat since they are the leader in this new emerging category."
"At Automat, we like to partner with fast moving, consumer-focused innovators and National Bank is just that. Their commitment to digital transformation on behalf of their customers is truly admirable," said Andy Mauro, CEO of Automat. "By starting to have AI-driven conversations with their customers, National Bank is not only providing new and engaging experiences for their customers but is also positioning themselves for long-term competitive advantage."
As part of this strategic relationship, National Bank is supporting the development of Canadian French conversational language understanding capabilities within the Automat platform so that all the Bank's customers can have the best possible conversational experience regardless of their language preference.
Automat is helping companies use AI to talk to their customers, understand them and serve them better. We're the first conversational marketing platform powered by artificial intelligence and we believe in a world where every company can have a personalized one-on-one conversation with every customer. www.automat.ai
SOURCE Automat Technologies, Inc