Azumio Raises $2.5 Million in Series A Funding Founders Fund, Accel Partners and Felicis Ventures Invest in Leading Health Application Developer

PALO ALTO, Calif., July 27, 2011 /PRNewswire/ -- Azumio (, the developer of biofeedback apps for smartphones, has announced that it has raised $2.5 million in Series A funding from Founders Fund, Accel Partners and Felicis Ventures. The company will use the new investment to expand its product development.

Azumio is the creator of Instant Heart Rate, the world's most popular biofeedback smartphone app, which lets users observe and compare their heart pulse by simply holding their finger over their phone's camera for ten seconds – essentially turning their smartphone into a pocket heart-rate monitor. Instant Heart Rate has been downloaded more than 8 million times on iPhone and Android devices and has been a hit in the App Store and in the Android Market, consistently ranking in the Top 20 in paid and free Health and Fitness apps.

"Azumio's success has been based on providing easy-to-use biofeedback tools accessible on a device that more than 35 percent of all American adults already have – the smartphone," said Bojan Bernard Bostjancic, Azumio's co-founder and CEO.  "This new investment will allow us to accelerate our product development and introduce new services targeting today's biggest health issues."

"Azumio's vision of providing simple solutions for the biggest health problems really resonates," added Founders Fund's Brian Singerman. "Mobile technology is changing the healthcare industry and Azumio is part of the next generation of companies leading this transformation. We're delighted to invest in the company and support them in the realization of this vision."

About Azumio

Azumio ( is the leading developer of biofeedback apps for smartphones that help you take control of your health and wellness. Azumio is the creator of Instant Heart Rate, the world's most popular biofeedback app, which uses your phone's camera and flash to instantly and conveniently monitor your heart rate. In the nine months since its launch, Instant Heart Rate has been downloaded more than 8 million times.

Azumio is a venture-backed company that is co-founded by scientists and technology pioneers. Azumio's CEO Bojan Bernard Bostjancic, Ph.D., is the former President at Telsima, which was acquired by Harris; and cofounder of Livecliq, mobile video startup. Bojan worked at CERN, the birthplace of the World Wide Web. Co-founder Peter Kuhar, CTO, previously developed low power wireless devices with Modula and secure mobile payments with Halcom, among others.

Azumio can be found online at: and on Twitter at:

Instant Heart Rate can be downloaded for the iPhone or Android at

Media Contact:
Mark de la Vina
Consort Partners
Tel: +1 415 282 4795



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