BACARDI® Infuses Spirits Market with New Flavor Innovation: Introducing BACARDI® ROCK COCONUT Flavored Rum

CORAL GABLES, Fla., Nov. 1, 2010 /PRNewswire/ -- BACARDI®, the world's favorite and best-selling premium rum, today announced its latest flavor innovation, BACARDI® ROCK COCONUT. BACARDI is proud to introduce the first coconut rum infused with rock melon and coconut water.  The distinct combination of sweet and highly refreshing coconut water paired with the crisp and exotic taste of rock melon create a dynamic spirit, with a rich aroma, and authentic taste. BACARDI ROCK COCONUT follows the successful launches of BACARDI® DRAGON BERRY and BACARDI® TORCHED CHERRY™.

(Photo:  http://photos.prnewswire.com/prnh/20101101/NY91798 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20101101/NY91798 )

The pioneering spirit of BACARDI led it to be the first brand to introduce the unique ingredients – rock melon and coconut water – to the clear flavored spirits market. Rock melon is a member of the melon family that originates from India and Africa. Rock melon's sweet and crisp taste profile enhance the coconut rum flavor.  The rum flavor is intensified with coconut water, the naturally fat-free, clear and refreshing liquid found inside young coconuts. The infusions of rock melon and coconut water give BACARDI ROCK COCONUT flavored rum a smoother, creamier, coconut taste.

"BACARDI Flavored Rums is committed to providing consumers with new and exciting flavor combinations that consist of unique ingredients with dynamic tastes," said Gordon Chisholm, brand director, BACARDI Flavored Rums. "We continue to lead the flavored spirits market by infusing popular flavors with those more exotic. We are the first flavored spirits brand to capitalize on the extreme popularity of coconut water and offer our consumers this exclusive flavor experience."

BACARDI ROCK COCONUT flavored rum can be enjoyed in a wide variety of cocktails including: the BACARDI® ROCK COCONUT, made with pineapple juice, and the BACARDI® Rocket, made with cola. For additional recipes explore the free BACARDI® Flavors Cocktail Application for the iPhone, iPad and iPod Touch available at Apple iTunes. Users (21+) can tap and explore popular cocktails, local listings for bars, liquor stores and taxis – all on their mobile device.

The premium and distinctive package of BACARDI ROCK COCONUT communicates the look and taste of these unique tropical ingredients. With a suggested retail price of $13.99 for a 750ml bottle, the 35% alcohol-by-volume rum also comes in 50ml, 200ml, 275ml, 1 liter and 1.75 liter sizes. BACARDI ROCK COCONUT™ joins other celebrated flavored rums such as BACARDI® LIMON, the best-selling citrus flavored rum in the world, BACARDI® TORCHED CHERRY™, BACARDI® O, BACARDI® COCONUT; BACARDI® RAZZ™; BACARDI® BIG APPLE, BACARDI® GRAND MELON, BACARDI® PEACH RED™ and BACARDI® DRAGON BERRY.

BACARDI ROCK COCONUT will be available beginning in November 2010. The launch will be supported nationally with print advertising, trade advertising, digital, out-of-home, on and off-premise POS and public relations. For more information or additional recipes and images, please visit www.BACARDI.com.

About BACARDI Rums

In 1862 BACARDI revolutionized the spirits industry when founder Don Facundo Bacardi began producing his remarkable light-bodied, smooth rum – BACARDI, the world's favorite and most awarded premium rum brand. Today, BACARDI rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo – crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc.  is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio  of some of the most recognized and top-selling spirits brands in the  United  States  including  BACARDI®   rum,  the  world's  favorite and best-selling  premium  rum,  as  well as the world's most awarded rum; GREY GOOSE®  vodka,  the  world-leader  in super-premium vodka; DEWAR'S® Blended Scotch  Whisky,  the number-one selling blended Scotch whisky in the United States;  BOMBAY  SAPPHIRE®  gin,  the  top-valued premium gin in the world; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI®  vermouth,  the  world-leader  in  vermouth; and other leading and emerging brands.

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www.bacardiflavors.com  

©2010 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI AND COMPANY LIMITED. BACARDI U.S.A., INC., CORAL GABLES, FL. RUM SPECIALTIES-EACH 35% ALC. BY VOL.

SOURCE BACARDI Flavored Rums