Badgeville Selected by Recyclebank for Sustainability Gamification Solution

MENLO PARK, Calif., Jan. 10, 2012 /PRNewswire/ -- Badgeville®, the gold standard for gamification, today announced that Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals from local and national businesses, has selected Badgeville's Behavior Platform and Social Fabric to add sophisticated gamification techniques and online social experiences to enhance the online experience for its members, while increasing user engagement. A pioneer in combining gaming mechanics with environmental good, Recyclebank has been recognized for using gamification to initiate changes in consumer behavior to help create a more sustainable future.

Through digital offerings and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank incentivizes green actions with points that can be redeemed for discounts and rewards. By educating and empowering more than three million members online and offline, Recyclebank aims to increase recycling rates, curb energy and water consumption, encourage smarter transportation, strengthen local economies and help people realize the financial benefits of making greener choices.

"Recyclebank takes a carrot versus stick approach to motivating behavior change, with 'gaming for good' principles intrinsic to our business model from the very beginning," said Javier Flaim, SVP of Global Marketing, Recyclebank. "We are excited to work with Badgeville and its technologies to further engage and recognize our members for taking steps to live greener lives."

Recyclebank will use Badgeville to add sophisticated gamification experiences to motivate green behaviors across its member community. Badgeville's Social Fabric will also enable Recyclebank to enrich the social experience among its members by more easily connecting members who are passionate about the environment via enhanced social networking features.

"It is rewarding to see the Badgeville Behavior Platform supporting one of the world's leading social good programs to scale its gamification programs to motivate positive behavior," said Kris Duggan, CEO, Badgeville. "Recyclebank selecting Badgeville to power its international rewards and reputation program signifies our continued gamification leadership across the globe."

Badgeville's clients, which include more than 100 of the most innovative companies in the world, experience a 20-to-250 percent increases in user behavior. Badgeville's technology enables companies to track any online user behavior or "mission" of multiple activities, which triggers real-time rewards and recognition for completing these activities. The company's solution includes a Widget Studio with dozens of configurable gamification widgets, such as leaderboards, achievement showcases, and activity streams, for a branded gamification experience that can be deployed in a manner of weeks.

About Recyclebank

Recyclebank® helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank is empowering individuals to make a collective impact on the environment by increasing household recycling, reducing household energy usage and learning to live greener lives. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, Recyclebank is headquartered in New York City. For more information, visit www.Recyclebank.com.

About Badgeville

Badgeville, the Behavior Platform, makes it easy for business leaders, marketers and innovative technologists to use smart gamification techniques to increase user loyalty and engagement across eCommerce, Media & Entertainment, Health, Education, Services and Enterprise web & mobile experiences. Using Badgeville, brands can reward users with real-time achievements and reputation, while at the same time driving user behavior, achieving specific business goals, and measuring and optimizing user engagement. Badgeville customers include Samsung, Recyclebank, CA Technologies, X.Commerce, NBC, Bluefly, Interscope Records, Deloitte Digital, and The Active Network. Founded in 2010, Badgeville is based in Menlo Park, California and has offices in New York and Europe. For more information, visit Badgeville on the web at www.Badgeville.com.

SOURCE Badgeville