Balluun and Live Love Spa Announce Strategic Partnership

FOSTER CITY, California, February 19, 2015 /PRNewswire/ --

Balluun, the global leader in social commerce technology, today announced a strategic partnership with Live Love Spa to create a digital marketplace for the spa and wellness industry on the Balluun 365 platform. The booming worldwide wellness industry grossed over USD$574 billion in anti-aging, food supplement, fitness, and spa products in 2013, and over USD$94 billion in just the spa segment alone with over 150 million spa visitors. Live Love Spa will partner with Balluun to integrate its powerful software-as-a-service platform with its online portal.

Based in Santa Ana, California, Live Love Spa annually hosts 17 trade show events in the United States and also powers livelovespa.com, a digital directory for 8,000 spa brands, wellness professionals as well as employees and therapists, including renowned manufacturers like Dr. Hauschka and Gehwol. "Thanks to the innovative cloud platform from Balluun, we are able to bring more benefit to the spa and wellness industry with digital commerce and social networking services for our business-to-business ecosystem," said Lisa Michaelis, CEO of Live Love Spa. "This way we are able to deepen our client relationships in the spa and wellness industry, which will lead to long-term growth and success for all players involved."

Together, Balluun and Live Love Spa will bring advanced digital capabilities including social networking and e-commerce to livelovespa.com. The patented digital marketplace technology from Balluun 365 will support these activities and simultaneously expand Live Love Spa into a true digital service provider. Now Live Love Spa buyers and sellers can discover, connect, and shop 24/7/365 with the convenience of e-commerce like Alibaba or Amazon.

"We are excited to be expanding B2B e-commerce and, in particular, to be working with an industry leader in the spa and wellness vertical," explained Peter Koch, Co-Founder and Chief Product Officer of Balluun. "Live Love Spa is an innovator and leader in the spa and wellness business, and it validates that Balluun 365 is applicable to markets as varied as fashion, toys, and now wellness. Balluun 365 is a platform not to replace trade shows with virtual events but to be the social commerce partner for wholesale trade."

The digital marketplace for the spa and wellness industry powered by Balluun 365 will be found at http://www.livelovespa.com and is set to launch this June. Live Love Spa's traditional trade shows can also be found on Balluun Directory (http://directory.balluun.com), the powerful discovery engine for trade shows, events, and conferences.

About Balluun  

Balluun is a SaaS startup which works with trade show organizers to digitize their trade shows. With offices in Silicon Valley, New York City, and Zurich, Balluun is creating cloud-to-mobile solutions with patented technologies powering business-to-business communities, commerce, and services worldwide. Balluun's multi-tenant cloud architecture enables partners to easily and cost-effectively create and scale their own digital marketplaces with a fully integrated social architecture to deliver B2B e-commerce 24/7/365. With best-in-class trade show partners, Balluun is already powering the largest digital communities in industries such as fashion, toys, and licensing. For more information, please visit: http://www.balluun.com.

About Live Love Spa 

LIVE LOVE SPA is dedicated to informing, promoting and connecting the spa community by providing the most ideal platform for Spa & Wellness related companies to showcase their products & services that enhance people's lives. LIVE LOVE SPA's platforms include 17 regional industry events and a multimedia website, http://www.livelovespa.com. The LIVE LOVE SPA community engages Spas, Brands, Industry Professionals, and Consumers on one platform to maximize learning, connection, and visibility. Users have the ability to browse brands and search for their next spa experience via our 8000+ spa directory.

Media Contact:
Matthias Lottner, Jennifer Zimmermann, Julia Mayer-Rosa
Convensis International Corp.
80 Pine St Fl 24, New York, NY 10005
Phone +1-646-437-1026
Email [email protected]

For Live Love Spa contact Marisol Ros at [email protected]
or +1-619-228-5727

SOURCE Balluun AG