Barbara's New Snackimals Cereals are the Fun and Wholesome Breakfast Choice for Kids

MARLBOROUGH, Mass., April 23, 2013 /PRNewswire/ -- Barbara's brings the zoo to the breakfast table by combining fun animal shapes and wholesome nutrition with its new kid-friendly cereal line! Snackimals Cereals are available in two lip-smacking flavors: Vanilla Blast and Cinnamon Crunch. Kids and parents alike have long enjoyed the goodness of Snackimals Cookies and today the same great taste comes to the cereal aisle, available now at major retail grocery stores, Whole Foods and other natural stores nationwide.

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"Snackimals Cereals are the first cereals for children in the natural aisle to come in fun animal shapes. They're organic, Non-GMO verified, loaded with whole grains – and they've been taste-tested with kids, so we know that the flavors are kid-approved," said Federico Meade, Barbara's Vice President of Marketing. "Snackimals Cereals join a robust line of Barbara's cereals and snacks that are delicious and wholesome. With only 7 grams of sugar per serving of Snackimals Cereal and 8 grams of whole grains, parents can feel good about what's in their kids' cereal bowls."

In keeping with Barbara's commitment to provide great-tasting, wholesome products, Snackimals Cereals were consumer tested with kids and parents for flavor appeal and are an excellent balance of taste and great nutrition. Parents will love that Snackimals Cereals are:

• USDA Organic
• Non-GMO verified
• Low in sugar – contain only 7 grams of sugar per serving
• A source of whole grains – contain 8 grams of whole grains per serving
• Prebiotic for digestive health
• Good source of fiber and calcium
• Fat free
• Naturally cholesterol free
• Low sodium

Snackimals Cereals were inspired by the longtime Barbara's favorite, Snackimals Cookies, which are made with organic grain and the highest quality ingredients. Both Snackimals Cookies and Snackimals Cereals have all the nostalgia of classic animal cookie shapes, and like the rest of the Barbara's family, are made with simple, wholesome ingredients and do not contain hydrogenated oil, high fructose corn syrup or refined white sugar.

Additionally, not only will parents feel great about what's in the box, but Barbara's Snackimals Cereals are packaged using GreenChoice 100% recycled cartons that are made with 100% clean energy, are 100% carbon neutral, and use environmentally friendly inks.

Snackimals Cereals in Vanilla Blast and Cinnamon Crunch varieties (9-ounce box) are now available at major retail grocery stores and natural food stores nationwide. For more information on any of Barbara's products, please visit www.Barbaras.com.

About Barbara's  

A pioneer in the natural foods movement, Barbara's was founded in 1971 by a 17-year-old girl who was passionate about creating great-tasting food from simple, wholesome ingredients. At Barbara's, we believe that life is delicious – and is worth taking a bite out of every day! Located in Marlborough, Mass., Barbara's is committed to making a positive contribution to the world with donations to national and local non-profit organizations including the National Audubon Society's Project Puffin program, celebrating its 40^th anniversary this year, which promotes responsible stewardship of puffin colonies on historic nesting islands in the Gulf of Maine. For more information, please visit www.barbaras.com/adoptapuffin

SOURCE Barbara's