BBVA Compass adds lifestyle expert Sandra Lee as brand ambassador

- Emmy and Gracie award-winner to help broaden bank's outreach to small businesses

- Self-made entrepreneur to take bank's #BrightFutures message on road in multi-city tour

Mar 09, 2016, 10:00 ET from BBVA Compass

HOUSTON, March 9, 2016 /PRNewswire/ -- Sandra Lee, the multi-Emmy® and Gracie® award-winner, makes her debut today as BBVA Compass' newest brand ambassador to bolster the bank's #BrightFutures brand platform and broaden the bank's outreach to businesses.

Lee — a successful entrepreneur, host of numerous highly rated television programs and author of 27 books — expands BBVA Compass' roster of brand ambassadors, which also includes Becky Hammon, the first full-time female coach in the NBA, and NBA All-Stars Kevin Durant and James Harden, among others. She will lend her considerable talents and appeal to #BrightFutures, which is designed to give everyone the bank reaches a roadmap to a brighter future.

Lee, whose efforts will focus on entrepreneurs, will share lessons learned from her own rise to success and tips on building better businesses. She will participate in client events and make market appearances as part of a multi-city tour, and will contribute business-oriented content to the bank's BBVABright.com portal. Her debut as a brand ambassador is today in Houston, where she will spread her message of empowerment at a women's luncheon, followed by an afternoon client event on Thursday.

"Sandra embodies the spirit of our Bright Futures platform, having come up from humble beginnings to build a successful business empire," said BBVA Compass Chief Marketing and Digital Sales Officer Jennifer Kelly Dominiquini. "Her approach will resonate with our clients across the spectrum, and her lessons in business will have a real effect on the many business owners and leaders we count among our clients. Sandra will bring to life our belief that everyone deserves — and indeed can have ­— a brighter future."

The #BrightFutures platform launched in February at NBA All-Star in Toronto, and is articulated by the bank's 10 bright principles. The campaign supports the bank's brand position that keeps clients, and their needs, at the forefront to help them stay in control of their financial lives.

"Any achievements I've had in life or business have been due to hard work and determination, with a lot of lessons learned along the way," Lee said. "If I can help BBVA Compass clients build a better business and brighter future through sharing my made-from-scratch story, I count it as a win."

BBVA Compass is a SBA National Preferred Lender, and ranks sixth in unit volume among the top SBA 7(a) lenders nationwide, processing more than 1,400 loans for more than $250 million during the 2015 fiscal year.

BBVA Compass' 10 bright principles:

  • Know where you're going
  • Dare to be you
  • Work to your strengths
  • Ask for help
  • Be fearless
  • Find success in failure
  • Challenge your status quo
  • Remember your roots
  • Show appreciation
  • #livebright

About BBVA Group

BBVA Compass is a subsidiary of BBVA Compass Bancshares Inc., a wholly owned subsidiary of BBVA (NYSE: BBVA) (MAD: BBVA). BBVA is a customer-centric global financial services group founded in 1857. The Group has a solid position in Spain, is the largest financial institution in Mexico and has leading franchises in South America and the Sunbelt region of the United States. Its diversified business is geared toward high-growth markets and relies on technology as a key sustainable competitive advantage. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies the best practices. The Group is present in the main sustainability indexes. More information about the BBVA Group can be found at bbva.com.

About BBVA Compass

BBVA Compass is a Sunbelt-based financial institution that operates 666 branches, including 340 in Texas, 89 in Alabama, 73 in Arizona, 61 in California, 45 in Florida, 38 in Colorado and 20 in New Mexico, and commercial and private client offices throughout the U.S. BBVA Compass ranks among the top 25 largest U.S. commercial banks based on deposit market share and ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (4th). BBVA Compass recently earned top nods for best mobile app and best regional bank in the South & West in Money magazine's annual list of the Best Banks in America. Additional information about BBVA Compass can be found at bbvacompass.com, by following @BBVACompassNews on Twitter or visiting newsroom.bbvacompass.com

Editor's Note: BBVA Compass is a trade name of Compass Bank.

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SOURCE BBVA Compass



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