BBVA Compass rolls out basketball-themed mobile gaming app with help from tech startup Platypi
- Bank teams up with mobile app development company to design, launch new app
- BBVA Hoops aims to connect with basketball fans, consumers through gamification
BIRMINGHAM, Ala., May 19, 2015 /PRNewswire/ -- BBVA Compass is upping its digital game with the introduction today of BBVA Hoops, its new mobile gaming app developed with Birmingham-based startup Platypi.
The app is designed to drive brand awareness and spur social media engagement. It is an example of the kinds of projects the bank will initiate at its new Cross Industry Development Center inside Birmingham's Innovation Depot, which is home to Platypi and several other startups. Platypi is a mobile and web application development company that created a platform which enables businesses to build apps one time and deploy them to any device.
"As the Official Bank of the NBA in the U.S., we are always looking for innovative ways to connect with passionate basketball fans, and also engage with a new generation of customers," said Rich Trent, digital segment manager for BBVA Compass. "The work we did with Platypi on this app should help us increase our exposure across social media networks, potentially allowing us to develop new client relationships. It's exactly the kind of work we need to be doing as we transform into a bank that thinks digital first."
The concept of BBVA Hoops is simple: In the app on a smartphone, the user swipes the screen to shoot a basketball into the hoop, sinking as many shots as possible in 30 seconds, all while a virtual crowd cheers from BBVA Compass-branded stands. At the end of the game, users are encouraged to post their high scores to Facebook and Twitter.
"Platypi enjoyed working with the BBVA Compass team on this fun collaboration," said Platypi CEO Matt Landers. "We are a young and growing company, and this project was a great opportunity for us to showcase the diversity of our development platform. BBVA Compass' innovative technology initiatives are truly unique in the banking industry, and we look forward to continuing our partnership."
Earlier this month, BBVA Compass opened its Cross Industry Development Center at Innovation Depot to work on technology projects for the bank and with other companies, a move that underscores its drive to lead the industry's digital transformation. The mobile game app represents the first project completed between the bank and a startup technology company located in the business incubator.
BBVA Hoops is available for download free of charge from the iPhone and Android app stores. For more information, visit www.bbvacompass.com/hoops.
About BBVA Group
BBVA Compass is a subsidiary of BBVA Compass Bancshares Inc., a wholly owned subsidiary of BBVA (NYSE: BBVA) (MAD: BBVA). BBVA is a customer-centric global financial services group founded in 1857. The Group has a solid position in Spain, is the largest financial institution in Mexico and has leading franchises in South America and the Sunbelt region of the United States. Its diversified business is geared toward high-growth markets and relies on technology as a key sustainable competitive advantage. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies the best practices. The Group is present in the main sustainability indexes. More information about the BBVA Group can be found at www.bbva.com.
About BBVA Compass
BBVA Compass is a Sunbelt-based financial institution that operates 672 branches, including 341 in Texas, 89 in Alabama, 77 in Arizona, 62 in California, 45 in Florida, 38 in Colorado and 20 in New Mexico, and commercial and private client offices throughout the U.S. BBVA Compass ranks among the top 25 largest U.S. commercial banks based on deposit market share and ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (5th). BBVA Compass earned the top ranking with customers in American Banker's 2014 annual reputation survey of the top 25 largest U.S. retail banks. It also has been recognized as one of the leading small business lenders by the Small Business Administration and in 2014 ranked 12th nationally in total SBA loan volume. Additional information about BBVA Compass can be found at www.bbvacompass.com, by following @BBVACompassNews on Twitter or visiting newsroom.bbvacompass.com.
Editor's Note:
BBVA Compass is a trade name of Compass Bank.
About Platypi
Platypi empowers businesses with the solutions, tools and guidance for building apps with an exceptional user experience that can be written once and deployed to any web or native mobile platform. Platypi is the first multi-platform framework for large-scale development written entirely in TypeScript. The framework, controls, and tools are designed to give developers the ability to build powerful apps that can be easily maintained, managed and flawlessly delivered.
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SOURCE BBVA Compass
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