Beachfront Media Launches Programmatic Video Ad Platform for Mobile Video

BURBANK, Calif., Sept. 23, 2014 /PRNewswire/ -- Beachfront Media, the full stack video technology company, today launched Beachfront.io, a video ad platform that removes the barriers to video advertising for mobile apps. With Beachfront.io, mobile video advertising becomes fully programmatic with both public real-time bidding (RTB) and access to private marketplace and programmatic inventory.

According to BI Intelligence, programmatic and real-time bidding (RTB) ad spend is growing fast: RTB will account for over $18.2 billion or 33 percent of U.S. digital ad sales by 2018. The report shows a majority of this growth is being fueled by mobile and video ads.

"With the majority of digital media consumption now happening in apps, advertisers need the tools to reach this massive mobile audience in an effective, efficient manner," said Frank Sinton, CEO and founder of Beachfront Media. "With Beachfront.io, we are opening up mobile video advertising and making it completely programmatic - which gives advertisers access to a massive audience with the insights they need to optimize campaigns, in real-time."

With this release, Beachfront.io enables publishers the ability to set up both public marketplaces via RTB and "programmatic premium" private marketplaces for exclusive access to high value mobile inventory. Advertisers can then bid on a wide range of in-app mobile inventory that is only accessible through Beachfront.io.

For advertisers, Beachfront.io has enhanced ad targeting across age, gender, location, platform, and much more using Beachfront.io's new "Predictive Analysis" tool. This tool provides a powerful way for advertisers to forecast delivery of their campaign across their targeted audience.

Both publishers and advertisers can benefit from the lightning fast load times through Beachfront.io, a platform that can handle mediation in sub-millisecond response time. Additionally, publishers and app developers can access programmatic trading desks and optimize over 15 already integrated video ad networks, video ad exchanges, and any IAB standard VAST. These enhancements make it possible for publishers to see a lift in fill rates, CPMs, and revenues while optimizing the overall user experience through faster loading ads.

To learn more about Beachfront.io, please visit http://beachfront.io

About Beachfront Media
Beachfront Media is a leading video technology company enabling distribution and monetization of video across all screens. Through its innovative Beachfront Builder and Beachfront.io platforms, Beachfront Media ipowers and monetizes more than 500 million video streams per month. For more information, go to http://www.beachfrontmedia.com or follow Beachfront on Twitter @beachfrontmedia

SOURCE Beachfront Media