2014

Beauty Company Creates Social Media Support Network For Women Women invited to share, inspire, and empower one another on EyeAmEmpowered.com

AZUSA, Calif., Oct. 14, 2013 /PRNewswire/ -- Facebook, move over.  There's a new social media network in town, and it's called Eye Am Empowered.  This life-changing social media support network is an innovative way for women to share, inspire, and empower each other.  EyeAmEmpowered.com is the brainchild of Chrislie Formulations, a beauty company created by women, for women. Its brands include Lashem® luxury lash and brow products, Measurable Difference® face and body products, Nailuv® gel nail polish, Wicked Crown™ hair products, and Fearless Fantasy™ beauty products.  But Chrislie Formulations doesn't stop there.  The company also participates in programs that make a measurable difference in women's lives—and it has just created a social media support network for women who have experienced or are currently experiencing life challenges.

Eye Am Empowered is designed to be a type of Facebook, but with a special focus—its users form an international sisterhood, keeping an eye on improving the health and well-being of women throughout the world.  Chrislie Formulations is inviting women from all over the globe to share their own personal stories on EyeAmEmpowered.com.  Women can upload their own videos, write about their life challenges, and share tips and advice.  These shared experiences can inspire and empower other women around the world who are facing similar challenges—empowering women on an international scale.

Helga Arminak, Chrislie Formulations' Founder and CEO, is no stranger to life's challenges. Her family fled to the United States from Beirut, Lebanon when Arminak was a child, and she struggled to survive in extreme poverty.  The former refugee eventually became a self-made multi-millionaire. Now, Arminak says it's her turn to give back.

Arminak firmly believes that nothing enhances beauty more than helping others.  "We hope women will use the Eye Am Empowered website to upload videos about their own personal challenges, in order to inspire and even educate other women who visit the website.  Each user will know she is not alone: she has an international network of support to empower her." 

Lashem®, Chrislie Formulations' luxury lash and brow brand, already donates a percentage of the proceeds of sales of its lash and brow enhancing serum to the Look Good Feel Better organization, a public service program that teaches women how to manage the appearance-related effects of cancer treatments.  Measurable Difference®, Chrislie Formulations' face and body product brand, donates to the Women's Refugee Commission, whose mission is to improve and protect the lives of women and children who are refugees—including women and children who have lost or fled from their homes due to natural disasters in the United States, war in Syria, the threat of circumcision in Africa, and so forth.

Arminak stated, "We hope that women will join us in donating through the EyeAmEmpowered.com website, or by simply taking 30 seconds to upload their own videos and share their experiences.  Each woman's input will be part of an ever-expanding tapestry of support that is practical, inspirational, and empowering.  We want to connect women around the world." 

On EyeAmEmpowered.com, each woman who is currently dealing with life challenges will receive practical advice, support, and encouragement from an international network of women who have gone through or are going through her exact situation.  For example, the website can provide support for women dealing with serious health issues; women helping aging parents or an autistic child; women struggling with the loss of a loved one; women battling weight management or fitness issues; women protecting themselves from an abusive relationship; women experiencing financial challenges; in short, women gearing up for any challenge, whether scaling mountains or running marathons—literally or figuratively.

The EyeAmEmpowered.com website launches this October in honor of National Breast Cancer Awareness Month.  Chrislie Formulations encourages all women to visit the website in order to share, inspire, and empower one another.   

About Chrislie Formulations:

Chrislie Formulations is a health and beauty care company created by women, for women. Brands include LASHEM® lash, brow, and spa products, Measurable Difference® face and body products, Nailuv® gel polish, and Wicked Crown™ hair products, and Fearless Fantasy™ beauty products.  Chrislie's product development team creates innovative formulas based on the most recent scientific research in biotechnology and the most effective natural ingredients. The company also offers unique devices that accompany some of its products. Chrislie Formulations aspires to help women of all ages and cultures feel beautiful… and uniquely special.

Video with caption: "Inspire and empower other women through EyeAmEmpowered.com, a social media support network for women who have experienced or are currently experiencing life challenges. On EyeAmEmpowered.com, you can upload video messages of support, write about your life challenges, and share advice to inspire and empower other women. You'll also receive practical advice, inspiration, and encouragement from women who have gone through or are going through your particular situation." Video available at: http://www.youtube.com/watch?v=lTDYpfhH9ak

 

SOURCE Chrislie Formulations



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