SHELTON, Conn., March 4 /PRNewswire/ -- Almost every concert-goer has had the experience of attending a rock concert and seeing BIC lighters aglow throughout the massive crowd signaling appreciation of a particular song or to request an encore. Nowadays it is a mix of cell phone screens and BIC lighters.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100304/NY64566 )

"BIC continues the tradition of being there with the free BIC Concert Lighter application for Apple® iPhone®, Apple® iPod touch®, Google Android™ devices, and BlackBerry® Storm™," said Mark Funderburk, associate brand manager – Lighters, BIC Consumer Products USA. "Users can virtually experience BIC's authentic flick sound and select their favorite lighter design to use on the phone. There is even a unique concert mode feature that lets you zoom-to-flame providing a big realistic flame to hold high above the crowd."

For more information on the BIC Concert Lighter Application, visit http://www.flickyourbic.com/concertLighter.cfm.

BIC Consumer Products USA (www.bicworldusa.com) is a leading distributor of stationery products, lighters and shavers. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today.

SOURCE BIC Consumer Products USA

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