Bitbop Mobile Entertainment Subscription Service Goes Live U.S. Debut on BlackBerry Smartphones announced at Pepcom Digital Experience! NYC 2010

NEW YORK, June 24 /PRNewswire/ -- Pepcom Digital Experience 2010! -- Fox Mobile Group today announced the official U.S. launch of Bitbop (www.bitbop.com and m.bitbop.com), the easy-to-use wireless entertainment subscription service that allows smartphone users to view their favorite full-length television shows on demand. The service delivers extremely high-quality mobile video resolution and subscribers can choose from a selection of exciting programming from numerous top-notch content partners. The company plans to offer full-length movies later this year.  

The widely-anticipated Bitbop service debuted exclusively on BlackBerry® smartphones at Pepcom's Digital Experience! New York.  Bitbop's application is available on BlackBerry App World™ and will exclusively support BlackBerry smartphones, including the BlackBerry® Bold™ series, as well as the BlackBerry® Curve™8900 and the BlackBerry® Tour™9630 at launch. BlackBerry smartphone users can download the application to get a free trial of this exciting mobile entertainment service and subscribe to the monthly plan for $9.99, which allows for unlimited streaming and temporary downloads.

"After successfully launching the private beta less than a month ago, we are thrilled to publicly launch Bitbop first on BlackBerry smartphones," said Joe Bilman, Executive Vice President, Global Products, Fox Mobile Group.  "The potential of the smartphone has barely been tapped.  Our goal is to provide consumers with an exciting new digital entertainment experience on their handheld devices and what better place to start than with the original and continuously innovative smartphone."

"High level multimedia content for BlackBerry smartphones is in high demand by our users as they discover new ways to take the content they want wherever they want to go," said Tyler Lessard, Vice President, Global Alliances and Developer Relations at Research In Motion.  "Bitbop's exciting mobile video platform richly enhances the wireless entertainment experience for BlackBerry users by putting premier video content right at their fingertips. "  

Fox Mobile Group will introduce a number of special promotions this summer to support the launch of the Bitbop service, beginning this month with Bitbop giving away one BlackBerry® Bold™ 9700 a day for one week.  Select BlackBerry smartphone users will have the opportunity to try a free full-access trial subscription. Consumers can follow Bitbop on Twitter @Bitbop to find out more information.

About Bitbop

Bitbop is a new wireless subscription service delivering on demand mobile TV directly to U.S. consumers' smartphones. The company's state-of-the-art platform puts the flexibility of a home-based media center right in the user's pocket. Bitbop's service is accessible from any 3G or wireless network and features unlimited streaming or temporary downloading of selected content from top quality partners.

About Fox Mobile Group

Fox Mobile Group (FMG) is the global leader in mobile content distribution, production and services, offering more of the benefits of mobile entertainment to consumers and business partners than anyone else. A division of News Corporation's Digital Media Group, FMG distributes and produces more mobile entertainment to more people and business partners in more ways and in more places than anyone else in the world. Headquartered in Berlin, Germany and Beverly Hills, Calif., FMG is wholly owned by News Corporation (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.  RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

SOURCE Fox Mobile Group




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