BLiNQ Media Wins Facebook Preferred Marketing Developer Innovation Award BLiNQ Local LiFT Bridges the Gap Between Personalized Content on Facebook and Local Commerce
ATLANTA and CHICAGO, Oct. 9, 2013 /PRNewswire/ -- BLiNQ Media, a leader in real-time, personalized social marketing, has been named a winner in the Facebook® Preferred Marketing Developer Innovation Competition. BLiNQ Media was selected as a winner from more than 260 Preferred Marketing Developers (PMDs) in 45 different countries who were invited by Facebook to participate.
The Facebook PMD Innovation Awards are designed to recognize the most creative and disruptive social innovators at the forefront of helping marketers and advertisers establish and grow lasting connections with customers. BLiNQ Media was nominated by a jury composed of Facebook employees across product and business teams.
"The social marketing industry is ripe with innovation, and we are honored to be recognized by Facebook for such a prestigious award," said Luis Caballero, CEO of BLiNQ Media. "Through our new Local LiFT product, BLiNQ Media has solved the transformation of social content into local commerce at scale, across channel, format and screen."
As a leader in social marketing and product innovation, BLiNQ Media understands that consumers have more choices and ways to connect. The BLiNQ Local LiFT solution, in collaboration with Shoplocal, bridges the gap between personalized content on Facebook and local commerce. Local LiFT offers marketers a scalable solution that hyper-targets consumers with both highly relevant and continually refreshed messaging.
BLiNQ Media's turnkey solution allows brands and retailers to achieve local marketing at scale, driving impact beginning with conversation and engagement, carried through in-store conversion.
- Through intelligent localized amplification of current promotions on a national scale, Local LiFT delivers real-time offers on Facebook
- BLiNQ Media matches local price and promotion assets with store location and zip code targeting to deliver hyper-local messaging at scale and drives local store traffic via increased foot traffic
- Local LiFT is a turnkey, automated feed-based campaign execution, delivering dynamically generated creative, continuous optimization, and measured results
The clear market need for this turnkey solution was further validated by the tangible results that BLiNQ Media and Shoplocal were able to achieve by working in unison. Most recently, a National Office Supply Chain tasked both companies with creating a custom Facebook marketing campaign leveraging the BLiNQ Local LiFT solution. The dynamic solution delivered the right messages to the right consumers at the right time in the right place. The result: BLiNQ and Shoplocal drove:
- 21% impact in weekly Facebook clicks
- 22% reduction in Facebook CPC — driven by better, more accurate, relevant targeting
Learn more about how BLiNQ Media Local LiFT works: here (http://thinq.blinqmedia.com/blinq-media-announces-local-lift/).
About The Facebook Preferred Marketing Developer (PMD) program
The Facebook Preferred Marketing Developer (PMD) program is a community of best-in-class developers with one mission: make marketing easier and more effective through technology partnerships. With 260+ members in 45+ countries, PMDs are the social experts at the forefront of helping marketers and advertisers establish and grow lasting connections with customers.
About BLiNQ Media
BLiNQ Media, part of G/O Digital, a Gannett company (NYSE: GCI), is a leading social media technology innovator offering optimization and analytical tools for advertisers. BLiNQ Media solutions drive brand engagement and deliver conversions, quickly scaling measurable results. Powered by a robust proprietary platform, BLiNQ Media services dynamically automate complex campaign planning, execution, management, optimization and audience insights. Since 2008, BLiNQ Media has managed campaigns for more than 600 of the world's largest advertisers. For more information, please visit www.blinqmedia.com or www.facebook.com/BLiNQMedia or follow us at www.twitter.com/BLiNQMedia.
Shoplocal, part of G/O Digital, a Gannett company (NYSE: GCI), is the leader in turnkey local@scale interactive marketing for retailers and brands. Shoplocal offers a complete suite of innovative digital advertising solutions to connect with shoppers along the path to purchase, driving measurable in-store sales and ROI. Shoplocal partners with more than 100 of the nation's top retailers, including CVS, Home Depot, Kohl's, Lowe's, Macy's, Publix, Staples, Target, Walmart and Walgreens, to deliver localized promotions to shoppers at national scale through online circulars, display advertising, search, social media, digital out of home and mobile. For more information, please visit www.localatscale.com or follow us at www.twitter.com/localatscale.
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SOURCE BLiNQ Media