Bloglovin' Acquires Sverve To Create The World's Leading Influencer Marketing Platform
Acquisition Accelerates and Broadens Native Advertising & Revenue opportunities for Influencers and Brands
NEW YORK, Feb. 18, 2016 /PRNewswire/ -- Bloglovin', the leading social discovery platform for blogs and influencer-focused lifestyle content, today announced its acquisition of leading influencer marketing technology platform, Sverve. The acquisition of Sverve, which has more than 25,000 active influencers, enables Bloglovin's 750,000 registered content creators to monetize their blogs and social media footprint through local & nationwide social campaigns, as well as expand Bloglovin's native advertising offerings for brands and agencies. This strategic move will allow Bloglovin' to further help content creators grow their online following, while also giving brands the opportunity to partner with relevant influencers to reach their target audiences throughout native advertising campaigns.
"An influencer marketing platform was the natural next step for Bloglovin'," said Bloglovin' CEO, Giordano Contestabile. "Our mission is to empower content creators, and this acquisition further enables us to do so by giving every influencer on our platform a wide range of opportunities to monetize their online presence. Beyond that, we'll be building on the success of our native advertising business in the fashion/lifestyle space and expand our reach across various industries such as food and beverage, technology, automotive and consumer goods. We see this having a huge impact, as influencers are a key source of inspiration, taste and purchase decisions for consumers. Influencer marketing is poised to revolutionize the business of media."
"We are excited to join forces with Bloglovin'," said Rohit Vashisht, former CEO of Sverve and President of Activate by Bloglovin'. "The combined company is a global powerhouse of influencer marketing with 750,000 content creators in its community. Our leading influencer marketing platform combined with our services team helps brands and agencies target the right influencers, measure results in real time and get the best ROI on their marketing spend."
Upon this acquisition, Sverve will be rebranded "Activate By Bloglovin'", as the platform will help activate connections between brands and Bloglovin' 750,000 strong community of content creators. Activate by Bloglovin' utilizes the power of community to help brands express key messages to target audiences through blogs and social networks like Instagram, Twitter, Facebook, YouTube and Pinterest. Additionally, brands are able to track the success of their campaigns through an interactive analytic platform, as well as adjust their campaigns in real time to reach different targets as they see fit.
For more information on Activate by Bloglovin', or to learn more about how influencers or brands can benefit from this new feature, visit: http://activate.bloglovin.com/
About Bloglovin'
With over 8 million registered active users and 750,000 registered bloggers, Bloglovin' is the ultimate destination for fashion, beauty and lifestyle-obsessed users to discover, consume and share professionally produced content from top influencers around the world. The platform encourages users to discover and share their favorite content while connecting with the influencers they love all in one place. For more information, please visit www.bloglovin.com.
The free Bloglovin' app, for reading, discovering and following your favorite fashion and lifestyle blogs, is also available for download in the Apple Store and Google Play.
CONTACT: Megan Hartwick, 1-646-571-0120, [email protected]
SOURCE Bloglovin’
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