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blu Cigs Announces Winner of Viral Video Contest Winner Takes Home $10,000 Cash for Creating Best blu Cigs Commercial

CHARLOTTE, N.C., Aug. 22, 2011 /PRNewswire/ -- blu Cigs, the only e-cigarette brand delivering the superior style and flavor along with the freedom to enjoy smoking anywhere, is pleased to announce the winner of their 2011 Viral Video contest.  Thousands of fans submitted their creative take on a blu Cigs commercial but one video stood out from the rest.  Sarah Helen, a California girl now studying in New Zealand, is the 1st place winner of a $10,000 cash prize for her video titled "Find the Ukulele."

"My friends and I love blu Cigs so much that when we heard about the contest we knew we had to partake," says Helen.  "We are so excited that other blu fans voted for us and our crazy video.  All I can say is keep an eye out for the encore.  We may use our prize money for the next one."

The second and third place winners received a $1,000 and $500 gift card respectively, to be used at any Apple or Nike store. All finalists will receive blu's popular starter kit – which offers a high-tech alternative to smoking, mimicking its behavior without the smell, tar, ash, tobacco, or other chemicals associated with traditional cigarettes.

You can go to viral.blucigs.com to check out the winning video as well as the other finalists.

About blu Cigs

blu Cigs is the innovator of electronic cigarettes in the U.S., offering an alternative to smoking. blu's high-tech "e-cigs" look and feel just like traditional cigarettes – without the smoke, smell, tar and ash. blu Cigs are battery-operated – creating a smoke-free vapor "puff" that evaporates within seconds. blu Cigs are available in convenient disposables or rechargeable packs for continuous daily use, with or without nicotine and in a variety of flavors. blu Cigs have been featured in Forbes, NY Times, the presenter gift bags at the Grammy Awards and other celebrity events, and are used by a number of A-list actors, musicians, and athletes. Based in Charlotte, NC – at the heart of tobacco road – blu Cigs is the only e-cigarette provider whose ingestible contents are 100% made in the USA. For more, visit www.blucigs.com.

SOURCE blu Cigs



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