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BLU Products Announces The Studio 5.3 - World's First Affordable 5.3" Smartphone Device at Mobile World Congress in Barcelona

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MIAMI, Feb. 27, 2012 /PRNewswire/ -- BLU Products ("BLU"), one of the fastest growing mobile phone providers in the US, announced today the release of its latest smartphone, the BLU Studio 5.3. With an ergonomic and stylish design, the BLU Studio 5.3 is the ideal personal communications device, combining the user experience of a tablet, with smartphone portability. The main features of the device are its powerful battery, one of the longest–lasting on the market today, and its massive high resolution 5.3" WVGA LCD screen all at an incredibly affordable price.

(Photo: http://photos.prnewswire.com/prnh/20120227/FL60118 )

The BLU Studio 5.3 is powered by MediaTek's MT6573 processor, which incorporates a POWERVR Series5 SGX GPU to enable advanced 3D graphics capability bringing gaming and user interface capabilities that were previously available only to high-end smartphones. The device will be on display at Mobile World Congress at the MediaTek exhibit located in Hall 1, stand 1C58.

"MediaTek is a natural partner by providing an energy efficient and highly capable mass-market application processor, which will enable its clients to achieve new levels of capabilities and meet emerging consumer demands for advanced performance in lower-priced smartphones," said Samuel Ohev-Zion, Founder and CEO of BLU Products.

The BLU Studio 5.3 is currently available unlocked with Dual SIM support at several online retailers in the US, and throughout Latin America with the MT6573 650MHz variant. An upgraded version with MT6573T in 800 MHz will be launched globally, including in Europe and Asia, before the end of March at a retail price of 199 Euros unlocked. The device will offer HSDPA 3G support, as well as Android v2.3 Gingerbread OS.

About BLU Products

BLU Products, founded in 2009, designs affordable, attractive innovative mobile devices to suit a wide variety of consumer needs. Over three million BLU mobile devices have been sold in almost 40 countries throughout Latin America. Headquartered in Miami, Florida, BLU is one of the fastest-growing companies in the region. For more information, visit: www.bluproducts.com.

About MediaTek Inc.
MediaTek Inc. is a leading fabless semiconductor company for wireless communications and digital multimedia solutions. The company is a market leader and pioneer in cutting-edge SOC system solutions for wireless communications. Founded in 1997 and listed on Taiwan Stock Exchange under the code "2454" For more information, visit MediaTek at www.mediatek.com.

SOURCE BLU Products



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http://www.bluproducts.com

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