2014

BLU Products announces updates to BLU LIFE Series of Smartphone Devices, introducing several new models and updated pricing to original Life One, Life View, and Life Play

 

MIAMI, Jan. 7, 2014 /PRNewswire/ -- BLU Products, one of the fastest growing mobile phone manufacturers in the world announced today new members of the BLU LIFE Series of smartphone devices delivering stunning design and premium build quality with flagship performance at affordable pricing. Targeted at the increasing demand in the US for unlocked no contract devices, the Life Series now include multiple band HSPA+ support for all carriers in North America including 850, 1700, and 1900.

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"We continued with the same principle of the original extremely popular Life Series, by using the highest quality materials and components, while maintaining affordability and high-end performance," said Samuel Ohev-Zion, CEO, BLU Products. "Additionally we will continue production on the previous Life Series, with planned upgrades to 4.4 for the entire Life One, Life Play, and Life View series of devices before the end of Q2 2014."

New to the Life One Series are the Life One X and Life One M devices. Both devices will utilize aluminum back casing which was available on the original Life View, while the original BLU Life One remains the exclusive member of the Life One family with a solid aluminum body. Both One X and One M will be powered by an upgraded 1.5GHz CPU with 4G HSPA+ speeds, while that's where the similarities end.

Life One X

The "X" series denotes improved specifications, seeing the Life One X get improvements on the LCD resolution to an industry leading 5-inch Full HD 1080p display from Sharp with 441 PPI, and a boost to 2GB RAM. Dual-SIM Card capability continues on the Life One X, along with 13.0 Mega Pixel Main Camera, coupled with a 5.0 Mega Pixel Front Camera. The Life One X is already shipping and available for $279.00 with 16GB Internal Memory and $299.00 with 32GB internal memory, in either Steel Blue or White color options with 3G 850/1900/2100 and 850/1700/1900 variants.

Life One M

The "M" series denotes affordability, with an incredibly reduced price to just $199.00 unlocked, while maintaining flagship performance with an IPS HD 720p 5.0-inch display, 12MP Main Camera, and 1GB RAM. The Life One M will be shipping before the end of January, Dual-SIM unlocked with expandable Micro-SD Card Slot, available in either Steel Blue or White color option with 3G 850/1900/2100 and 850/1700/1900 variants.

Life View TAB

The BLU Life View TAB is the first premium 4G HSPA+ tablet from BLU, with features such as an 8.0" IPS HD Display, Quad-Core 1.2 GHz CPU, Dual 5.0MP cameras, 16GB Internal Memory, and 1GB RAM, encased in aluminum with a design of just 8.9mm. The Life View Tab will be shipping before the end of January in both Steel Blue and White colors available in either 3G 850/1900/2100 or 850/1700/1900 variants, and will retail for $199.00.

Life Play X

The Life Play X continues with the same 4.7-inch HD Display that made the original Life Play successful, showcasing the best performance of any HD display in the market with incredible viewing angles, contrast, color reproduction and brightness, impressive LCD technology which is exclusive to the Play and Play X devices. Improvements include a faster 1.5 GHz CPU, and 16GB internal memory, and available in a new stunning full black color, which is a first for the colorful Play Series. The Life Play X is now shipping and available Dual-SIM, unlocked for $219.00 unlocked in either 850/1900 or 850/2100 variants.

Life Play S

With a new full Aluminum back cover design, the Life Play S introduces a new refined look for the Life Play series. Available in either Steel Blue or White colors, the Life Play S features a 1.3GHz Quad-Core Processor, 8.0 Mega Pixel Back Camera, 5.0 Mega Pixel Front Camera, a 4.7-inch HD Display, 1GB RAM, and expandable memory card slot. Shipping before the end of January the Life Play S will be available unlocked for $199.00 in either 850/1900/2100 or 850/1700/1900 variants.

Life One, Life Play, and Life View

Additionally, the Original Life Series of devices will continue production throughout the first half of 2014, and have received immediate price cuts including $199.00 for the Life Play, $269.00 for the Life View, and $269.00 for the Life One. New Colors Being Introduced include Steel Blue of the Life View, along with Steel Blue and Chrome Grey for the Life One. All members of the Life Series family are currently shipping with Android v4.2, however software updates to v4.4 Kit Kat will be available before end of Q2 2014.

Full Specifications Include:

Life One X

  • Network: 2G (GSM/GPRS/EDGE) 850/900/1800/1900 MHz, 3G (HSPA+ 42Mbps) 850/1700/1900, or 850/1900/2100
  • Display: 5.0 inch HD 1080 x 1920, with OGS and Full Lamination Scratch Resistant Touch Panel
  • Processor: MediaTek MT6589T Quad-Core 1.5GHz Cortex-A7 with PowerVR SGX544 GPU
  • OS: Android v4.2 Jelly Bean
  • Camera: Rear – 13.0 megapixel, BSI Sensor, autofocus with LED Flash, Video Record 1080p @ 30fps
  • Front – 5.0 megapixel, Video Record 1080p @ 30fps
  • Connectivity: WiFi b/g/n, GPS, Bluetooth v4.0, Hotspot, micro-USB, FM Radio
  • Memory: 32GB or 16GB internal memory, 2GB RAM
  • Dimensions: 128.3 x 71 x 8.6 mm, 133 grams
  • Battery: Li-Ion 2000mAh
  • Colors: Steel Blue, White

Life One M:

  • Network: 2G (GSM/GPRS/EDGE) 850/900/1800/1900 MHz, 3G (HSPA+ 42Mbps) 850/1700/1900, or 850/1900/2100
  • Display: 5.0 inch HD 720 x 1280, with OGS and Full Lamination Scratch Resistant Touch Panel
  • Processor: MediaTek MT6589T Quad-Core 1.5GHz Cortex-A7 with PowerVR SGX544 GPU
  • OS: Android v4.2 Jelly Bean
  • Camera: Rear – 12.0 megapixel, BSI Sensor, autofocus with LED Flash, Video Record 1080p @ 30fps
  • Front – 2.0 megapixel
  • Connectivity: WiFi b/g/n, GPS, Bluetooth v4.0, Hotspot, micro-USB, FM Radio
  • Memory: 4GB internal memory + microSD slot expandable up to 64GB, 1GB RAM
  • Dimensions: 144 x 74 x 9 mm, 144 grams
  • Battery: Li-Ion 2000mAh
  • Colors: Steel Blue, White

Life View Tab:

  • Network: 2G (GSM/GPRS/EDGE) 850/900/1800/1900 MHz, 3G (HSPA+ 42Mbps) 850/1700/1900, or 850/1900/2100
  • Display: 8.0 inch HD 768 x 1024, Scratch Resistant Touch Panel
  • Processor: MediaTek MT8389M Quad-Core 1.2GHz Cortex-A7 with PowerVR SGX544 GPU
  • OS: Android v4.2 Jelly Bean
  • Camera: Rear – 5.0 megapixel, autofocus with LED Flash, Video Record 1080p @ 30fps, Front - 5.0 mega pixel
  • Connectivity: WiFi b/g/n, GPS, Bluetooth v4.0, Hotspot, micro-USB, FM Radio
  • Memory: 16GB internal memory + microSD slot expandable up to 32GB, 1GB RAM
  • Dimensions: 205 x 138.5 x 8.95 mm, 404 grams
  • Battery: Li-Ion 4500mAh
  • Colors: Steel Blue, White

Life Play X:

  • Network: 2G (GSM/GPRS/EDGE) 850/900/1800/1900 MHz, 3G (HSPA+ 42Mbps) 850/1900, or 850/2100
  • Display: 4.7 inch HD 720 x 1280, with OGS and Full Lamination Scratch Resistant Touch Panel
  • Processor: MediaTek MT6589T Quad-Core 1.5GHz Cortex-A7 with PowerVR SGX544 GPU
  • OS: Android v4.2 Jelly Bean
  • Camera: Rear – 8.0 megapixel, autofocus with LED Flash, Video Record 1080p @ 30fps, Front – 2.0 megapixel
  • Connectivity: WiFi b/g/n, GPS, Bluetooth v4.0, Hotspot, micro-USB, FM Radio
  • Memory: 16GB internal memory + microSD slot expandable up to 64GB, 1GB RAM
  • Dimensions: 137 x 68.4 x 7.9 mm, 125 grams
  • Battery: Li-Ion 1800 mAh
  • Colors: Sleek Black

Life Play S:

  • Network: 2G (GSM/GPRS/EDGE) 850/900/1800/1900 MHz, 3G (HSPA+ 42Mbps) 850/1700/1900, or  850/1900/2100
  • Display: 4.7 inch HD 720 x 1280, Full Lamination Scratch Resistant Touch Panel
  • Processor: MediaTek MT6582 Quad-Core 1.3GHz Cortex-A7 with Mali-400 GPU
  • OS: Android v4.2 Jelly Bean
  • Camera: Rear – 8.0 megapixel, autofocus with LED Flash, Video Record 1080p @ 30fps, Front – 5.0 megapixel
  • Connectivity: WiFi b/g/n, GPS, Bluetooth v4.0, Hotspot, micro-USB, FM Radio
  • Memory: 4GB internal memory + microSD slot expandable up to 32GB, 1GB RAM
  • Dimensions: 137.5 x 67.5 x 7.8 mm, 109 grams
  • Battery: Li-Ion 1800 mAh
  • Colors: Steel Blue, White

About BLU Products

BLU Products, founded in 2009, designs and manufacturers affordable, attractive and innovative mobile devices to suit a wide variety of consumer needs. Over 15 million BLU mobile devices have been sold in over 40 countries. Headquartered in Miami, Florida, BLU is pioneering the advancement of the prepaid and no-contract revolution by providing a vast portfolio of advanced unlocked mobile phones at incredible pricing to thousands of dealer agents, MVNO's, and large retailers throughout the United States and Latin America. For more information, visit: www.bluproducts.com.  

BLU Products Media Contact:     
Carmen Gonzalez
cgonzalez@bluproducts.com

SOURCE BLU Products



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