Blue-Emu® to extend product line to include first OTC Lidocaine Pain Relief patch - Lidocare™

BRISTOL, Tenn., March 28, 2016 /PRNewswire/ -- The makers of Blue-Emu® announced today the launch of Lidocare™: the first lidocaine patch available over the counter and the ONLY lidocaine patch that is water-free. Following the success of the Blue-Emu® line, NFI Consumer Products have formed a partnership with Prosolus, Inc. to bring a one of a kind product to the OTC market.

"After the triple digit growth Blue-Emu® has experienced, we are truly excited about continuing to provide pain relief to all of our NFI consumers through this launch" CEO, Susan Gregory.

After the successful acquisition in 2014, NFI has taken the Blue-Emu® brand from the 10^th largest dollar item in its category to the number 1 dollar item and shows no signs of slowing down.

"Blue-Emu® had an exceptional consumer base when we acquired the brand; it just needed a group to add fuel to the fire to raise consumer awareness. With this new launch, our company will now have over 6 products at national retailers to provide our consumers with relief." EVP Sales and Marketing, Benjamin Blessing.

Lidocare™ is a truly unique OTC launch; the following are a few highlights for the brand:

• National distribution at CVS and Walgreens in April/May and other retailers later in the year.
• Up to 8 hours of pain relief
• Every patch is produced and manufactured in the USA.
• Has the maximum available lidocaine available without a prescription: 4%
• Patent pending technology for the ONLY water-free lidocaine patch available.
• Ultra-flexible, sweat resistant and highly durable given the lack of water.
• As with all Blue-Emu® products: odor free.

For more information, visit the Lidocare™ website or Blue-Emu® website. Join the #Blueemu and #Blueemu1 social conversation on Facebook and Twitter

About NFI Consumer Products, Blue-Emu

NFI Consumer Products is an innovative consumer products company that manufactures, markets, and distributes the Blue-Emu® line of products for muscle, joint and skin conditions. Blue-Emu® products are made with real emu oil. In January of 2014, Gregory Pharmaceutical Holdings, Inc. purchased NFI Consumer Products and quickly capitalized on the Blue-Emu® following amongst consumers, and expanded their advertising efforts to further accelerate the growth of the Blue-Emu® product line. In June 2014, Original Blue-Emu® Super Strength cream was recognized as the #1 selling over-the-counter muscle and joint cream in the United States. Under the leadership of  CEO, Susan Gregory and guidance from EVP of Sales and Marketing, Benjamin Blessing,  NFI has expanded the Blue-Emu® product line to include Blue-Emu® Continuous Pain Relief Spray, Blue-Emu® Maximum Arthritis Pain Relief Cream, Blue-Emu® Anti-Itch Cream and Lidocare Pain Relief Patch. Today, NFI Consumer Products distributes the emu oil based Blue-Emu® products throughout the United States, primarily through mass merchandisers, supermarkets and drug stores. The company currently distributes the Blue-Emu® product line through various retailers representing over 50,000 retail outlets.

For more information, please visit www.blue-emu.com or www.lidocare.com

About Prosolus, Inc.

ProSolus®, Inc., Mission Pharmacal wholly-owned subsidiary, offers unrivaled expertise in the development and manufacturing of sophisticated and convenient transdermal and trans-mucosal drug delivery products to treat a variety of health conditions.

For more information, please visit www.prosoluspharma.com

Logo - http://photos.prnewswire.com/prnh/20160328/348294LOGO

SOURCE Gregory Pharmaceutical Holdings, Inc.

Related Links

http://www.lidocare.com