Blue Kangaroo Reaches New Mobile Milestones for Activated Users and Shopping Events

News provided by

Jan 30, 2014, 08:22 ET

BURLINGAME, Calif., Jan. 30, 2014 /PRNewswire/ -- Blue Kangaroo, the leading Big Data-driven personalized shopping service, announces three significant mobile milestones in the company's history:

Surpassing 1 million activated mobile users;
Reaching 100 million mobile shopping events per month; and
Exceeding 1 billion total shopping events processed since its mobile launch one year ago.

(Logo: http://photos.prnewswire.com/prnh/20140130/PH55928LOGO )

Activated Mobile Users: The Blue Kangaroo service now has more than one million activated U.S. users of its mobile products. Growth is accelerating in 2014 via large distribution partnerships and B2C campaigns.

Big Data Shopping Events: The Roo recently passed a significant Big Data milestone with more than 100 million mobile shopping events per month. Shopping events such as retail site visits, shopping at a local mall, or viewing a deal are the building blocks for creating each consumer's shopping profile. Since January 2013, Blue Kangaroo has processed more than 1 billion mobile shopping events. As new features are regularly added to the service, the Big Data elements at the core of the Blue Kangaroo platform continue to provide consumers with a powerful personalized shopping tool unmatched by other services.  

"The user growth and shopping events milestones signal strong momentum," said Laurence Marks, CEO of Blue Kangaroo. "In 2014, we will continue to expand distribution of our services, establish new media partnerships that enable the use of our rich audience segmentation data, and release new features ensuring the best personalized shopping experience."

To learn more about the company visit the website:  http://www.bluekangaroo.com

Download the Blue Kangaroo App for iPhone and iPad: https://itunes.apple.com/us/app/blue-kangaroo/id606171339?mt=8

Download the Blue Kangaroo App for Android devices: https://play.google.com/store/apps/details?id=com.bluekangaroo.mobile&hl=en

About Blue Kangaroo

Founded by recognized Big Data innovators, Blue Kangaroo is the leading Big Data-driven personalized shopping service. Blue Kangaroo users benefit from unparalleled shopping personalization, deal discovery, sharing and wish lists, and options for connecting with their favorite brands. The company's unique approach to establishing new and deeper relationships between brands and consumers creates new business opportunities for advertisers and rewarding experiences for consumers. The Roo is available for smartphone, tablet, and desktop PC users. For more information contact:

Chris Houghton 
c/o Blue Kangaroo
 306 Lorton Avenue
Burlingame, CA 94010
415-370-8426
Email