BlueYield Completes Series A Round with QED Investors

VIEJO, Calif., Oct. 15, 2013 /PRNewswire/ -- BlueYield, the Southern California-based automotive lender exchange, has just announced the completion of its Series A funding round with an investment from QED Investors.

BlueYield's unique technology brings efficiency to the direct auto finance marketplace by creating an environment where lenders, lead sources, affinity groups and consumers can transact seamlessly.  The capital will provide the necessary resources to continue hiring, make further investments in technology, and enable the company to meet the ever growing demand in the market.

CEO Jeff Danford said. "We look forward to working with the team at QED Investors and gaining their valuable insight into the financial technology sector.  QED has been fantastic to work with and we view them as a true partner in our future growth and success."

BlueYield's model supports its overall philosophy that consumers are entitled to high-touch service where transparency is key to delivering a quality experience.  The Company partners with companies such as Credit Karma and Edmunds.com to guide their customers through the entire auto financing process.  BlueYield's lending partners benefit by receiving high-performing loans that meet its specific criteria, which is customized based on the individual lender's portfolio goals.

"We are excited to expand our portfolio of innovative financial service companies with this investment in BlueYield," said Caribou Honig, partner at QED Investors. "We believe the team that has been assembled, coupled with the product itself, provides a perfect way to serve the auto finance market." This marks QED's 5^th investment in Southern California over the past three years, making them one of the most active fin-tech investors in the region.

About BlueYield:
BlueYield is a technology company focused on the automotive finance space.  The Company developed, maintains and manages a proprietary platform where consumers, lenders and lead generators can seamlessly engage in the automotive finance process.  Under its consumer brand, BlueHarbor, the platform uniquely empowers consumers by bringing transparency and clarity to what is often an unfamiliar and anxiety-ridden transaction. 

About QED Investors
QED Investors actively supports high-growth businesses that use information to compete — and win. While support is tailored to the specific needs of each portfolio company, QED typically provides a combination of both capital and capability. With operationally-oriented skills that they believe are both fundamentally applicable and broadly transferable, QED enjoys working closely with a small set of carefully selected companies that range in size and style.

SOURCE QED Investors