Bolthouse Farms MAIO, a New Line of Refrigerated Yogurt-Based Spreads, Offers Sandwich and Condiment Lovers a Guilt-Free Option
Launching exclusively to Northern California residents, MAIO spreads are a better-for-you alternative that don't sacrifice taste and texture
SAN FRANCISCO, Jan. 19, 2017 /PRNewswire/ -- Bolthouse Farms MAIO™, a new line of refrigerated, yogurt-based spreads made with clean ingredients, hits grocery shelves beginning February in Northern California Safeway stores. The MAIO spreads are available in three craveable flavors – Plain, Chipotle and Garlic – and have the same creamy, rich texture people seek in a traditional mayonnaise but with lower fat and calories. Each product in the line contains only 20 calories and 1 gram of fat per serving, and most importantly, delivers on taste.
"The popularity of traditional mayo has remained flat over recent years as consumers have steadily turned to alternative options, but they aren't always satisfied with what they can find on shelf1," says Suzanne Ginestro, General Manager, C-Fresh Innovation. "People like mayonnaise for the rich flavor and creamy texture, but are hesitant to indulge because of the calorie and fat content. Our new line of MAIO offers consumers a guiltless, better-for-you, creamy option without the sacrifice."
The MAIO spreads are non-GMO, gluten free, contain no artificial flavors, have 0 grams trans-fat, and are available in 268 Northern California Safeway stores in 8 oz. bottles with a suggested retail price of $2.99. The spreads can be found in the refrigerated produce section next to the Bolthouse Farms® dressings in the following flavors:
- Plain
- Chipotle
- Garlic
MAIO is a delicious and better-for-you alternative that can enhance a variety of culinary creations including sandwiches, wraps, potato salads, dips and more.
Branded under the Bolthouse Farms name, the MAIO spreads were crafted by the innovation arm of C-Fresh (Campbell Fresh), a division of the Campbell Soup Company. Leading new product ideation and development, the innovation team is focused on building new product platforms across fast-growing, fresh-refrigerated categories.
For more information on MAIO, visit www.bolthousefarmsmaio.com.
About Wm. Bolthouse Farms, Inc.
Bolthouse Farms, founded in 1915 and headquartered in California's San Joaquin Valley, is known for high-quality consumer brands and innovative products. A market share leader in growing and distributing carrots, Bolthouse Farms produces and sells super premium juices, smoothies and café beverages under the Bolthouse Farms® brand name. In recent years, Bolthouse Farms diversified its offerings by launching a line of premium refrigerated yogurt dressings and the 1915™ Organic brand of ultra-premium beverages. The Bolthouse Farms mission is to Inspire the Fresh Revolution by changing the way people consume fruits and veggies. The Company was acquired by Campbell Soup Company on Aug. 6, 2012. To learn more about the 100 years of the Company's farm heritage, mission and the entire line of current products, visit www.bolthouse.com and join our community on Facebook at facebook.com/bolthousefarms, and Twitter and Instagram @BolthouseFarms.
Media Inquiries:
Shannon Gomes, Good Food PR
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1 IRI MULO as of Dec-2015
SOURCE Bolthouse Farms
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