Bonterra Organic Vineyards Recognized As Impact Magazine "Hot Brand" For 2015, Growing Ten Times Faster Than Wine Category

The Nation's #1 Wine in the Organic Category Grew Nearly 20% in 2015

14 Mar, 2016, 06:24 ET from Bonterra Organic Vineyards

HOPLAND, Calif., March 14, 2016 /PRNewswire/ -- Bonterra Organic Vineyards ("Bonterra"), the #1 wine in the organic wine category, has been recognized as a "Hot Brand" by IMPACT, a leading industry trade magazine published by M. Shanken Communications (publisher of Wine Spectator, Market Watch, Whisky Advocate and Cigar Aficionado). The award comes on the heels of Bonterra's nearly 20% growth in 2015, double the rate required for an established brand to receive the award.

Established wine brands more than three years old earning Hot Brand recognition have met the following criteria:

  • Depleted at least 250,000 nine-liter cases AND
  • Maintained double-digit growth in each of the past three years, or grew at least 15% in 2015.

The category leader in the domestic organic table wine category by a significant margin, Bonterra grew an incredible 19.6% over the 52 weeks ending January 30, 2016, ten times faster than the broader US wine market.1

"We are deeply honored by this award, a milestone that celebrates the commitment of our outstanding winemaking team, talented sales and marketing colleagues, and the growing consumer base making Bonterra its #1 choice for premium California wine," said Giancarlo Bianchetti, CEO of Fetzer Vineyards, which owns Bonterra. "The momentum driving Bonterra today is seen not only in sales and depletions, but also in an impressive accumulation of 90+ point scores that reflects our devotion to the craftsmanship of Bonterra—a focus that will continue as we look to the brand's bright future."

Bonterra has been crafting its collection of acclaimed varietal wines from 100% organically grown grapes since 1993, and Bonterra's vineyards are all certified by California Certified Organic Farmers (CCOF), indicating they've been farmed using certified organic practices such as composting, cover crops and the facilitation of biodiversity. A recent Nielsen survey showed that 53% of consumers are likely to buy wine with organic credentials.2

"We were making wine from organic grapes before it was widely done," said Bob Blue, Founding Winemaker for Bonterra. "We did it because it was the right way to treat the soil and surrounding environment, and also because we knew that organic vineyards produce the most flavorful grapes. Today's award is the result of focus, hard work and a philosophy that organics are the way forward."

To learn more about Bonterra, and to review Bonterra's organic lifestyle information and recipes, visit Bonterra.com, or connect at Facebook.com/Bonterra or Twitter.com/BonterraWine.

About Bonterra Organic Vineyards
The leading organically farmed wine and a green pioneer since 1993, Bonterra Organic Vineyards offers a collection of premium, flavorful California wines that are perfectly in tune with nature. A celebration of farm-fresh flavors, the portfolio features varietal wines coaxed from the earth by integrated, organic farming practices and meticulous winemaking. Long before organic produce filled the shelves of neighborhood groceries, the dedicated team at Bonterra was committed to Biodynamic® and organic farming because they passionately believe that farms teeming with biodiversity—encompassing vines, insects and wildlife, and healthy soils—yield organic grapes leading to better wines. www.Bonterra.com 

©2016 Bonterra Vineyards, Mendocino County, California USA.

1 Source: Nielsen data TTL US XAOC 52 weeks ending 1/30/16
2 Source: Nielsen Bev Al Omnibus Survey, Fielding period 8/14-8/18/15

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SOURCE Bonterra Organic Vineyards



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