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Bookish - the New Digital Destination for Readers - to Launch Summer 2011

Venture is Backed by Hachette Book Group, Penguin Group (USA)and Simon & Schuster, Inc.

AOL To Enter Into Strategic Alliance with New Site featuring Editorial Integration, Co-Promotion and Advertising

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NEW YORK, May 6, 2011 /PRNewswire/ -- Bookish (www.bookish.com), a new digital platform for readers, is set to launch this summer it was announced today. Backed by Hachette Book Group, Penguin Group (USA), and Simon & Schuster, Bookish has been designed to provide readers -- from the most casual to the most dedicated -- with a personalized experience connecting them with their favorite authors and books through original editorial features, unique tools and more. The AOL Huffington Post Media Group is partnering with the site to engage users with Bookish content across the network's wide range of destination sites; AOL will provide advertising sales support for the new venture.

Editorially independent, Bookish will be a place for readers to find great content about books and authors from a variety of publishers. Bookish will highlight a wide range of genres and allow readers to find their next book as well as recommend books to each other.

New media veteran Paulo Lemgruber is leading the effort as Bookish's CEO.  Previously, Lemgruber developed and ran digital businesses for Comcast and Reed Elsevier. Also part of the Bookish team is Charlie Rogers, who will serve as Editor-in-Chief.  Prior to becoming part of Bookish, Rogers was Editor-in-Chief, Digital Media at NBC Universal and worked at Martha Stewart Living Omnimedia and The Paris Review. Technology efforts will be directed by Bookish Chief Technology Officer Andy Parsons, who previously served as CTO for Outside.in and Digital Railroad, Inc., as well as Director of Software Development at Juice Software.  Bookish's Director of Product in charge of the user experience is Brad Dickason who previously sold a company, Giant Realm, to Burst Media and then served as their Director, Creative Products and Services.  He is also a former competitive video gamer.

"Bookish enjoys the support of significant, established players in the publishing and online space. Nobody is more intimately familiar with the multitude of elements that make a book appealing than its publisher," explained Lemgruber. "In addition to working with Hachette Book Group, Penguin Group (USA) and Simon & Schuster, we look forward to working with the entire publishing and book-selling community to make Bookish an exciting destination that will delight readers. We are also thrilled to work closely with AOL Huffington Post Media Group to tap into its groundbreaking ability to start real-time conversations around content and partnering with AOL on our advertising sales effort."

Said Arianna Huffington, President and Editor-in-Chief of AOL Huffington Post Media Group, "As a lifelong book lover -- and reading evangelist -- I'm always on the lookout for innovative ways to get people excited about books, to remind them why they are so important, and to spark a thousand conversations around big issues, fun ideas and great writing. That's why we're delighted to be working with Bookish -- and to use our multimedia, social, and community engagement tools to help connect our readers with authors and their books. And we'll highlight this content through our entire network and hyperlocal sites."

Designed to answer the question "What should I read next?" as well as to deepen the reading experience around books, authors and genres, Bookish will feature exclusive content covering a wide selection of titles and formats.  It will also offer readers the convenience of purchasing print and digital books directly or through other retailers.  Bookish is dedicated to working closely with book retailers, and in the coming weeks will reach out to explore ways to complement the retailers' efforts and enhance all reader experiences.

"We've assembled an incredibly entrepreneurial and dynamic team at Bookish that embraces the most cutting-edge trends in publishing and technology," says Lemgruber.  "With our team's startup expertise and credentials, as well as our ability to leverage the knowledge of publishers, retailers and authors, Bookish is innately positioned to fuel people's passion for books."

About Hachette Book Group:

Hachette Book Group (HBG) is a leading trade publisher based in New York and a division of Hachette Livre, the second-largest publisher in the world. HBG publishes under the divisions of Little, Brown and Company, Little Brown Books for Young Readers, Grand Central Publishing, FaithWords, Center Street, Orbit, and Hachette Digital. For more information, visit www.hachettebookgroup.com.

About Penguin Group (USA):

Penguin Group (USA) Inc. is the U.S. member of the internationally renowned Penguin Group.  Penguin Group (USA) is one of the leading U.S. adult and children's trade book publishers, owning a wide range of imprints and trademarks. The Penguin Group (www.penguin.com) is part of Pearson plc, the international media company.

About Simon & Schuster:

Simon & Schuster, a part of CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic and audio formats.  For more information, visit our website at www.simonandschuster.com

About AOL: 

AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide.  The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of a wide range of destination websites, including AOL.com, The Huffington Post, TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList, and MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, goviral, Pictela, Video, and Content Solutions and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. 

SOURCE Bookish



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