FRAMINGHAM, Mass., June 28, 2016 /PRNewswire/ -- Believing that hands-on exploration is the key to sparking a child's curiosity, Bose Corporation has officially launched BOSEbuild, the company's new "build-it-yourself" category focused specifically on kids. BOSEbuild's first product is the Speaker Cube, a complete kit that lets kids explore the science of sound by making a Bose® Bluetooth® speaker – and use their creativity to personalize it with colors and covers.
"Dr. Bose was fascinated with electric trains when he was very young," says Bob Maresca, CEO and president of Bose. "He learned how they worked by taking them apart and putting them back together, and he had that same insatiable curiosity throughout his entire life. That spirit is still at the heart of Bose. And it's a great example of what we'd like BOSEbuild to offer – fun and relatable ways for kids to make something they really want and can use for years to come, while learning about the incredible science and technology behind it."
The BOSEbuild Speaker Cube uses high-quality parts and materials for durability. It's easy to build, too. Its instructions involve discovery and education – from how a simple magnet and coil make sound, to how a speaker reproduces music. The coaching is delivered through a free companion app that combines step-by-step guidance with hands-on interaction, confirming success along the way until the Speaker Cube is fully assembled. By adding colored lights and silhouette covers, every Speaker Cube can be uniquely customized by its builder. And like any Bose Bluetooth speaker, the Speaker Cube pairs to any smartphone or tablet, so kids can stream their favorite songs in an instant. When they are done, kids will enjoy amazing Bose sound for years to come.
"We believe in the importance of STEM education," says Joe Titlow, Head of Sales and Marketing for BOSEbuild. "But learning doesn't just happen at school – it happens in garages and backyards and at kitchen tables, and it starts at a young age. That's what's so exciting about BOSEbuild products. They'll give kids a new way to use, share, and celebrate their imagination and creativity. And we hope that starts a lifetime of discovery."
The BOSEbuild Speaker Cube is now available at build.bose.com for $149. It's intended for ages 8 and older – and for the kid in all of us.
BOSEbuild is committed to sparking the natural curiosity of kids, helping them discover more about the awesome world they live in. Through a new category of build-it-yourself consumer electronics, BOSEbuild products will give kids all that they need to build something they love. And along the way, they'll learn about the science and technology that makes it work. BOSEbuild reflects the history of Bose, and hopes to inspire the next generation of inventors, doers, and makers.
About BOSE Corporation
Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. Today, the company is driven by its founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits. Bose innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose Corporation is privately held. The company's spirit of invention, passion for excellence, and commitment to extraordinary experiences can be found around the world – everywhere Bose does business.
The Bluetooth® word mark is a registered trademark owned by Bluetooth SIG, Inc. and any use of such mark by Bose Corporation is under license.
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SOURCE BOSE Corporation