Boulder Canyon® Introduces Guilt-Free Popcorn Featuring 70% Less Fat, 25% Fewer Calories Than Leading Brands

Clean Food Ingredients, Superior Nutritional Value and Use of Better-For-You Oils Set Real Thin™ Pop Apart in Growing Ready-to-Eat Popcorn Category

Feb 17, 2016, 08:30 ET from Inventure Foods, Inc.

PHOENIX, Feb. 17, 2016 /PRNewswire/ -- Resolutions to eat healthier remain intact at this time of year, and fans of salty snacks have a new reason to celebrate with the introduction of Boulder Canyon Authentic Foods' new Real Thin™ Pop line of ready-to-eat popcorn. Featuring premium oils, including olive, avocado and coconut, and seasonings that are applied with a revolutionary new method (compared to traditional tumble mixing) results in a full-flavor snack experience that has remarkably fewer calories and fat than the leading popcorn brands.

Boulder Canyon Real Thin Pop stands apart from the numerous guilt-free salty snacks on the market today not only because of its rare combination of full-flavored taste and low-calorie impact, but the fact that this has been achieved using only real food ingredients and a minimally-processed approach to manufacturing.

Available in three varieties, including Olive Oil/White Cheddar, Avocado Oil/Sea Salt and Coconut Oil/Sea Salt, Real Thin Pop arrives at leading grocery stores and supermarkets nationwide this month with a suggested retail price of $3.99 per 4.15-ounce bag. Each package contains four servings.

Real Thin Pop features:

  • No artificial colors, flavors or preservatives
  • Made with premium, better-for-you avocado, coconut and olive oils
  • 70% less fat, 25% fewer calories than the leading ready-to-eat popcorn brand
  • FOUR cups per 110 calorie serving
  • Kernels are air popped and oil is used sparingly due to Boulder's proprietary technique
  • Certified Gluten-free and Circle K™ Kosher
  • Zero trans fats and NO cholesterol
  • Considered a "good" source of fiber according to U.S. Food & Drug Administration labeling standards

"We've had tremendous success with our avocado, coconut and olive oils in our traditional kettle-cooked potato chip products, and we felt the time was right to apply those learnings to popcorn," said Steve Sklar, senior vice president and general manager for Boulder Canyon Authentic Foods. "The oils impart a uniquely satisfying flavor that is full-flavored and indulgent, but the nutrition panel will tell you otherwise. It's a remarkable snacking experience that we believe elevates the entire popcorn category, and we owe much of that to our unique process that provides a full taste experience without all of the calories that are typically associated."

This new product launch represents a further diversification of the Boulder Canyon brand into non-potato chip categories, a response to growing consumer interest in better-for-you snacks under the Boulder Canyon name. Real Thin Pop will appeal to a booming number of ready-to-eat popcorn fans in the U.S., sales of which surged to over $850 million last year.

Boulder Canyon® Foods is a member of the Inventure Foods (Nasdaq: SNAK) family of Intensely Different™ specialty brands. The Company's better-for-you and indulgent food brands include Boulder Canyon Authentic Foods®, Jamba®, Seattle's Best Coffee®, Rader Farms®, T.G.I. Fridays®, Nathan's Famous®, Vidalia Brands® , Poore Brothers®, Tato Skins®, Willamette Valley Fruit Company™, Fresh Frozen™ and Bob's Texas Style®. For further information about Inventure Foods, please visit www.inventurefoods.com.

  1. IRI Multi Outlet 52 weeks ending 12/27/15

Photo - http://photos.prnewswire.com/prnh/20160216/333576 

SOURCE Inventure Foods, Inc.



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