Brands Must Wake Up to 'Mobile Economic Time'or Risk Losing Customers

MORGES, Switzerland, October 3, 2011 /PRNewswire/ --

A new study conducted on behalf of CA Technologies reveals that the average Smartphone and Tablet PC user has converted their 'dead-time' into 'Mobile Economic Time' - equivalent to 38 days or nearly five and half weeks per year.  Mobile Economic Time illustrates how and when consumers engage with brands, and their zero tolerance attitude to online brands and apps that fail to deliver a secure and positive mobile online experience 24/7.

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Professor Chanaka Jayawardhena , expert in internet services marketing who worked with CA Technologies on the study explains, "The 38 day a year calculation demonstrates the significance of 'Mobile Economic Time' to brands and commerce.  Anything less than a superior mobile online experience is bad for business. Companies must wake-up to 'Mobile Economic Time or risk losing customers'.

"This study is a 'wake-up' call for businesses to recognise the importance of Mobile Economic Time, as consumers and knowledge workers use their Smartphones and Tablet PCs to engage with brands and increase their productivity," says Kobi Korsah , product marketing director, CA Technologies, EMEA. "To make the most of Mobile Economic Time and drive revenue, growth, and customer satisfaction, organisations need to proactively assure and manage their mobile presence at a time when many Smartphone and tablet PC users have no limits on their data consumption."

CA Technologies Service Assurance software enables IT to proactively manage the service expectations of the business regardless of IT environment. By focusing on the delivery of optimal online customer experiences on Smartphones and tablet PCs, organisations will be able to capitalise on the increased revenue, enhanced customer satisfaction, and increased brand equity opportunities presented by Mobile Economic Time.

Information and links at: http://bit.ly/qqXgBk

About CA Technologies

CA Technologies (NASDAQ: CA) is an IT management software and solutions company with expertise across all IT environments - from mainframe and distributed, to virtual and cloud. CA Technologies manages and secures IT environments and enables customers to deliver more flexible IT services. CA Technologies' innovative products and services provide the insight and control essential for IT organisations to power business agility. The majority of the Global Fortune 500 relies on CA Technologies to manage evolving IT ecosystems. For additional information, visit CA Technologies at http://www.ca.com.

 

SOURCE CA Technologies