Breakthrough Life360 Feature Leverages Locaid to Allow Users to Keep Tabs on Family Members - via Smartphones and Feature Phones - for Free

SAN FRANCISCO, April 5, 2013 /PRNewswire/ -- Locaid, the world's largest Location-as-a-Service Platform, today announced that Life360, the leading safety application for families, is now using Locaid to power a groundbreaking new feature. A new function now allows Life360's 30 million customers to locate family members or loved ones on any mobile device at no added charge – up to five times per month. Life360 enables families to keep in touch by delivering location and security features for smartphones and feature phones alike – an industry first.

Although smartphones garner most of the press in the mobile market, the vast majority of mobile phone users still carry feature phones, which comprise nearly two-thirds of total market share according to a 2012 report from leading analyst Gartner. Feature phones and tracking devices are widely used by parents to keep tabs on young children. Elderly family members, who don't necessarily want or need the latest smartphone features, are also more likely to use feature phones and need to stay connected to family. Other family apps charge high monthly fees to activate devices for location or are limited to only smartphones. Life360 powers "the new family circle" by allowing location and security features for whatever device the user carries.

The Life360 application gets its breakthrough location capabilities from Locaid, the world's largest and most reliable multi-source Location-as-a-Service (LaaS) company. By leveraging Locaid's massive device footprint, Life360 becomes the first mobile application to include non-smartphone location determination without monthly fees.  

The new offer of five free location lookups per month demonstrates Life360's ongoing commitment to providing its customers with the best privacy-protected family safety application on the market:

"Our customers are becoming increasingly dependent on their mobile phones," said Chris Hulls, Co-Founder and CEO of Life360. "Locaid's location solution not only gives us the widest reach to the most number of mobile phone users, but the ease of integration and great price allows us to offer our customers added value with this free, reliable service."

"Locaid's footprint extends to over 4.8 billion connected devices across the globe, including 404 million mobile devices, making it the largest provider of location data in the world," added Rip Gerber, President and CEO, Locaid. "That makes Locaid the ideal partner for Life360, with its rapidly growing customer base."

To find out more about Life360, please visit http://www.life360.com/. Learn more about Locaid at http://www.loc-aid.com/.

About Locaid
Locaid is the world's largest Location-as-a-Service (LaaS) company.  Locaid runs "location in the cloud" with the most robust, privacy-protected, multi-source location platform available. Locaid can determine the physical location of your customers, employees or assets, anywhere, instantly.  With a footprint that extends to over 4.7 billion connected devices across the globe, including 404 million mobile devices, Locaid helps enterprises and developers be hyper-local, reduce fraud, increase productivity and consumer insight, comply with regulations, drive revenue and save lives.  Locaid is the largest and preferred location gateway for the major carriers in the Americas, including AT&T, Bell, Boost Mobile, Cricket, Rogers, Sprint, TELUS, T-Mobile, Verizon and others.  The world's biggest brands, agencies, financial institutions, software companies, enterprise infrastructure providers, mobile app developers and M2M platforms get location from Locaid. Location Matters™.  Locate us at http://www.loc-aid.com, @locaid and www.facebook.com/Locaid.

About Life360
Life360 is the leading location and communication app for families available for Android and the iPhone. Using location-based technology, Life360 enables parents to see where their children are located, know when they need help and see where the nearest safety resources are at all times. The app operates in a convenient and secure way that does not interfere with busy schedules or personal freedom. Founded in 2008, Life360 placed first in Google's Android Developer Challenge in that same year and has received funding from several prominent investors. For more information, visit www.life360.com.

SOURCE Locaid