Brillo® Partnership with BCRF Enters into Third Year
Company has already donated $100,000 to Breast Cancer Research through partnership
WALLED LAKE, Mich., Oct. 15, 2012 /PRNewswire/ -- Brillo®, one of the world's best-known household cleaning brands, is proud to be continuing its successful partnership with The Breast Cancer Research Foundation® (BCRF). In their continued partnership, Brillo will once again be donating five cents for each purchase of specially marked packages of Brillo® Steel Wool Soap Pads and Brillo® Estracell® Sponges up to $50,000. This is the third year of the partnership which has already contributed $100,000 for breast cancer research. Products are available nationwide at Walmart stores and other fine retailers.
"We're honored to partner with BCRF once again this year to promote breast cancer awareness," said Jeremy Bakken, spokesperson for Brillo. "Brillo offers inexpensive products that many consumers purchase regularly anyway, so this partnership provides consumers with an opportunity to support BCRF by simply purchasing a product they already know and trust."
Brillo provides homemakers with an array of products to tackle multiple household cleaning projects around the home including Brillo Steel Wool Soap Pads and Brillo Estracell Sponges.
Estracell® sponge material is formulated from a proprietary formula to form a product similar in composition to a natural ocean sponge. It creates a more sanitary line of sponge products and offers a range of simple yet effective cleaning solutions. The unique cell structure picks up dirt, rinses cleaner and dries out faster, eliminating the perfect breeding condition for bacteria and fungal growth.
About Brillo®
For nearly 100 years, Brillo® has remained one of America's most well known and most trusted household cleaning brands. Our iconic line of products includes Brillo® Steel Wool Soap Pads and Brillo Estracell® More Sanitary Sponges. Independent test results demonstrate that bacteria will not feed and survive on the sponge fibers of Estracell® sponge material…Naturally! The unique cell structure rinses cleaner and dries out faster eliminating the perfect breeding condition for bacteria and fungal growth. These qualities make Estracell® MORE SANITARY! Armaly Brands, maker of Brillo®, Brillo Estracell®, AutoShow® and Armaly ProPlus® is based in Walled Lake, MI. Brillo products are made in the USA. For more information, visit www.brillo.com.
SOURCE Brillo
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